The setting provided the perfect spot for an emotional ceremony where couples declared or reaffirmed their love. The space was decorated beautifully, and there was live music adding to the romantic atmosphere. ​

​Press Release
FOR IMMEDIATE RELEASE
February 4, 2025

  
Sweetheart City Wedding Promises Unique Way to Celebrate Valentine's Day
 
Experience the Wedding Event of the Year at Loveland's 9th Annual Valentine's Day Ceremony.
Get ready for the most extraordinary Valentine's Day celebration ever imagined! Loveland – America's undisputed Sweetheart City – is about to host its most spectacular group wedding celebration yet, where love stories come alive in ways you never thought possible.
 
What to expect: The enchanting Sweet Heart Winery will host the legendary radio personality Todd Harding – the region's most beloved romantic – as he officiates a ceremony so moving it's become the stuff of local legend. With the soul-stirring melodies of acclaimed artist Branden Sipes creating pure magic in the air, this isn't just a ceremony – it's a once-in-a-lifetime experience that's already created 330+ epic love stories!
 
For an incredibly modest $150, couples will be swept into a whirlwind of romance that includes:

• A breathtaking ceremony where YOU help choose the soundtrack to your love story
• Professional photography capturing every spellbinding moment
• The chance to literally lock your love onto Loveland's iconic LOVE or HEART sculpture
• Delectable wedding cupcakes from the renowned B Sweet Cupcakes
• A toast with exquisite wine from Sweet Heart Winery
• An exclusive gift bag packed with treasures from Northern Colorado's finest businesses

 
But wait – there's more! Lucky couples can win incredible prizes including Eagles Hockey tickets or romantic getaway packages that will keep the spark alive long after Valentine's Day. With exclusive accommodation deals at LaQuinta and the charming Chateau de Fleur Properties' downtown AirBnBs, guests can turn this magical day into an unforgettable romantic escape.
 
This isn't just a local phenomenon – couples have journeyed from as far as Florida, California, and Missouri to be part of this extraordinary celebration. Join the hundreds of couples who've discovered why Loveland's Valentine's Day ceremony isn't just an event – it's the beginning of your next great adventure together!
Don't miss your chance to be part of Colorado's most talked-about Valentine's Day experience. Whether you're saying "I do" for the first time or renewing your vows, this is your moment to write your own chapter in Loveland's legendary book of love stories!
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony!  Friday, February 14th, 2025  4pm – Sweet Heart Winery 5500 W US-34, Loveland, CO 80537 Tickets: ValentinesDayInLoveland.com
 
The Loveland Valentine’s Day Group Wedding is brought to you by BIG DEAL Company and is supported by Visit Loveland and the Loveland Chamber. 

Press Release
FOR IMMEDIATE RELEASE
January 14, 2025
​

​Hearts will melt at Loveland's 9th Annual Valentine's Day Wedding and Vow Renewal Ceremony on February 14th, 2025.
 
Love is taking center stage as BIG DEAL Company proudly presents the most enchanting celebration in Loveland – the Sweetheart City! In its 9th year, this event has already united over 330 couples in the spirit of love and commitment.
 
Led by the hopeless romantic, Todd Harding, legendary radio host, and serenaded by the soulful tunes of Branden Sipes – this custom wedding ceremony promises to leave not a dry eye. The music? It's up to the registered couples to vote on the soundtrack of their special day. It's no wonder some romantics have made this event an annual tradition!
 
Couples seeking a uniquely romantic Valentine's Day celebration can find their perfect match in Loveland's Annual Group Wedding & Vow Renewal Ceremony at Sweet Heart Winery. For just $150 per couple, participants will experience an intimate ceremony featuring live music they help select, complete with official marriage certificate signing, professional photography, and keepsake photos with custom backdrops. Each couple receives a commemorative lock to secure their love story on Loveland's famous LOVE or HEART sculpture, creating a lasting symbol of their commitment in America's Sweetheart City.
 
The comprehensive package extends beyond the ceremony itself, treating couples to signature wedding cupcakes from B Sweet Cupcakes, a celebratory glass of wine, and a specially curated gift bag filled with offerings from Northern Colorado businesses. Participating couples can take advantage of exclusive discounts at local accommodations, including special rates at LaQuinta and Chateau de Fleur Properties' downtown AirBnBs. The celebration includes chances to win remarkable prizes, from Eagles Hockey tickets to romantic getaway packages featuring wine tastings and entertainment at The Rialto, ensuring that the memories of this special day extend well beyond February 14th.
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony!
Tickets: ValentinesDayInLoveland.com
 
The Loveland Valentine’s Day Group Wedding is brought to you by BIG DEAL Company and is supported by Visit Loveland and the Loveland Chamber.
Media Contact: Christine Forster  (970) 613-1455  [email protected]

​Press Conference Invitation: Tuesday, January 7, 2025, 4pm MT
 
Exclusive First Look of Loveland’s 79th Anniversary Valentine Season Details
 
Includes unveiling of 2025 Valentine Re-Mailing Program card, cachet and stamp; annual Sweetheart Festival details; annual Group Wedding & Vow Renewal Ceremony information
 
LOVELAND, Colo. – December 17, 2024 – In Loveland, Colorado, the nation’s Sweetheart City, Valentine season starts now. The Loveland Chamber of Commerce and Visit Loveland Colorado are kicking off Loveland’s 2025 Valentine Season with a press conference on Tuesday, Jan. 7, 2025 at 4pm.
 
What: Loveland Valentine Season 79th Anniversary Press Conference
When: 4 p.m. MDT, Tuesday, Jan. 7, 2025
Where: Sweet Heart Winery 5500 W US-34, Loveland, CO 80537
 
Highlights of the 2025 Valentine Season
The city that has become synonymous with love is preparing to showcase its most anticipated annual tradition. Loveland continues to capture hearts worldwide, processing an astounding 100,000 Valentines each year and maintaining its status as the nation's premier Valentine destination.
 
Exclusive Unveiling Details:

• Press conference will feature live reveal of the 2025 Valentine card, cachet, and postmark
• Media representatives will have unprecedented access to capture close-up images of the 2025 Valentine mailed items, products and event announcements
• Comprehensive press materials, including B-roll and high-resolution photos, will be distributed following the January 7th

 
Exciting Upcoming Events
The celebration extends beyond the postmark, with several must-attend events marking the season:

• Loveland Sweetheart Festival: The largest Valentine's Day celebration in the country
• Sweetheart Classic: A unique athletic event for love-minded runners on February 15th
• Valentine Group Wedding at Sweet Heart Winery: A romantic celebration on February 14th
• Loveland Lights Live: A magical evening under the stars

 
This year's program continues Loveland's legacy as the epicenter of a global Valentine tradition, offering a unique blend of romance, community, and connection. Media outlets are encouraged to be part of this momentous occasion and help share the magic of Loveland's cherished Valentine traditions. Thank you to the Loveland Chamber’s Valentine Season Sponsor, Elevation Credit Union.
 
"We are excited to celebrate 79 years of sharing love worldwide! Each year, the Valentine season in Loveland continues to captivate hearts. There's no more meaningful way to spread love, joy, and hope than through a heartfelt Valentine from the Sweetheart City. This year's designs and messages reflect our ongoing dedication to kindness and connection. Continuing this cherished tradition is especially important as we remind the world that love is the most beautiful gift we can give and receive." – Mindy McCloughan, President, Loveland Chamber of Commerce
 
***Press attendees who attend also receive a Valentine Gift Bag from Visit Loveland and event vendors.
Thank you for your continued support of this program. We look forward to seeing you there!
 
Please RSVP:
Christine Forster | BIG DEAL Company | [email protected] | 970-613-1455
 
Press Questions can be directed to:
Mindy McCloughan | Loveland Chamber of Commerce | [email protected] | 970-744-4791