Press Release
FOR IMMEDIATE RELEASE
January 14, 2025
​

​Hearts will melt at Loveland's 9th Annual Valentine's Day Wedding and Vow Renewal Ceremony on February 14th, 2025.
 
Love is taking center stage as BIG DEAL Company proudly presents the most enchanting celebration in Loveland – the Sweetheart City! In its 9th year, this event has already united over 330 couples in the spirit of love and commitment.
 
Led by the hopeless romantic, Todd Harding, legendary radio host, and serenaded by the soulful tunes of Branden Sipes – this custom wedding ceremony promises to leave not a dry eye. The music? It's up to the registered couples to vote on the soundtrack of their special day. It's no wonder some romantics have made this event an annual tradition!
 
Couples seeking a uniquely romantic Valentine's Day celebration can find their perfect match in Loveland's Annual Group Wedding & Vow Renewal Ceremony at Sweet Heart Winery. For just $150 per couple, participants will experience an intimate ceremony featuring live music they help select, complete with official marriage certificate signing, professional photography, and keepsake photos with custom backdrops. Each couple receives a commemorative lock to secure their love story on Loveland's famous LOVE or HEART sculpture, creating a lasting symbol of their commitment in America's Sweetheart City.
 
The comprehensive package extends beyond the ceremony itself, treating couples to signature wedding cupcakes from B Sweet Cupcakes, a celebratory glass of wine, and a specially curated gift bag filled with offerings from Northern Colorado businesses. Participating couples can take advantage of exclusive discounts at local accommodations, including special rates at LaQuinta and Chateau de Fleur Properties' downtown AirBnBs. The celebration includes chances to win remarkable prizes, from Eagles Hockey tickets to romantic getaway packages featuring wine tastings and entertainment at The Rialto, ensuring that the memories of this special day extend well beyond February 14th.
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony!
Tickets: ValentinesDayInLoveland.com
 
The Loveland Valentine’s Day Group Wedding is brought to you by BIG DEAL Company and is supported by Visit Loveland and the Loveland Chamber.
Media Contact: Christine Forster  (970) 613-1455  [email protected]

2025 Collector’s Envelope Artwork, Remailing Program Deadlines Announced
The 2025 cache artwork was designed by Corry McDowell  and includes the following verse written by Jeanne Perrine:
“We can’t keep our LOVE inside,
So we spread HEATS far and wide,
In Loveland’s embrace they abide,
To show where LOVE will always reside.”
Loveland, Colorado 2025
 
To get this special 2025 collector’s envelope artwork and postmark, package pre-addressed, pre-stamped Valentines in a larger First Class envelope. Send the envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, Valentines will be removed from the larger envelope and hand-stamped before being re-mailed to intended recipients. 

The official Valentine drop location sponsors include Independent Financial and Elevations Credit Union. Drop off self-addressed, stamped Valentine envelopes these locations, as well as the Chamber of Commerce, Visitor’s Center and The Loveland Post Office (446 E. 29th St. Loveland, CO 80538) & (601 Cleveland Ave Loveland, CO 80537)
The Post Office will be accepting Valentines to be dropped off in the red mailbox displayed in the lobby from January 10-February 10, 2025
 
Elevations members can get free stamps for their Valentines from January 8th to February 10th at our Loveland Branch.
The Loveland branch will have valentine/heart stamps for all members who would like to drop their valentines at the mailbox in the branch (limit 20 per member).
 
Mailing Deadlines:
Important Valentine mailing Deadline Dates:

• January 29, 2025 | International Mail deadline
• February 7, 2025 | Continental U.S deadline
• February 10, 2025 | Colorado deadline (within the state)

 
2025 Collectible Valentine Card
The 2025 Valentine card was designed by Tiffany Villavicencio. The card design features a heart shaped flurry of snowflakes. The card verse was also created by Tiffany Villavicencio.
 
A winter wish this Valentine’s Day,
As snowflakes drift along their way.
Each flake unique, like the love we share,
From The Sweetheart City, showing we care

​Valentine cards can be purchased online at Loveland.org for $12 (which includes the card, printing, processing and postage). All cards purchased through Loveland.org will automatically go through the re-mailing program. 
 
2025 collectible cards may also be purchased in person at the following retailers: Loveland Visitor Center, B Sweet Cupcakes, Olive and Herb, Columbine Drug, Club Loveland, Loveland Good Sam, Barnyard Vet & Pet Supply, Independent Financial, Loveland Museum & Gallery, Adams Bank & Trust, Rowes Flowers, Safeway Downtown, Safeway (Taft/Eisenhower), Safeway (Wilson/Eisenhower), King Soopers (Orchards), King Soopers (Eagle Dr.), Walmart (65th Ave), and Walmart (Denver Ave.)
 
Valentine cards may be dropped off starting January 10, 2025 through February 10, 2025, at any of these 6 locations:

Loveland Chamber/Visitor Center
5400 Stone Creek Circle Suite 200
Monday-Friday: 10:00 am – 3:00 pm

Aims Community College
104 East 4th Street
Monday-Friday: 8:00 am – 5:00 pm

Independent Financial
935 N. Cleveland Ave.
Monday-Friday: 8:30 am – 5:00 pm Saturday: 9:00 am to 12:00 pm

Elevations Credit Union
970 E Eisenhower Blvd
Monday-Friday 8:30 am – 5:30 pm
Saturday: 9:00 am -12:00pm

The HUB Cafe by Fresh Plate
6402 Union Creek Drive
Tuesday-Saturday: 9:00 am-5:00 pm
Sunday: 1:00 pm-5:00 pm

​Barnyard Vet & Pet Supply
806 14th St SW
Monday-Friday 9:00 am – 5:00 pm and Saturday 9:00 am-1:00 pm

​Valentine Season Events & Experiences 
Look up! 408 hearts with love notes will soon be lining the streets of Loveland. The extremely visual display of love in the Sweetheart City are the signature large Valentine hearts providing by Loveland’s Thompson Valley Rotary Club. Hearts are listed online for sale in December and sell out within hours!
 
The Loveland Sweetheart Festival
Feb. 14-15, 2025
Get ready for the Sweetheart Festival 2025 in downtown Loveland, an unforgettable celebration for lovers, families, and friends! Experience the fun Friday, February 14, from 5-9 PM and Saturday, February 15, from 10 AM-8 PM, as 4th Street transforms into a vibrant hub of joy and festivities! Enjoy electrifying live entertainment, live music, and the Loveland Flea Market featuring over 30 amazing vendors. Indulge in delicious beer, wine, sweet treats, and mouthwatering food from our fantastic food trucks! Plus, On 3rd street in the Foundry Plaza don’t miss out on exciting children's activities, the community stage, and our special QR code that unlocks exclusive promotions from the downtown businesses. Bring your loved ones and immerse yourself in the magic of the Sweetheart Festival 2025—you won’t want to miss it! Learn more: https://visitloveland.com/sweetheartfestival/
 
Loveland Lights at Chapungu
January 31st - February 16th SPECIAL LIVE NIGHT on February 8th
Centerra is excited to announce the return of Loveland Lights LIVE! In partnership with the stunning Loveland Lights display at Chapungu Sculpture Park taking place from February 1-16, join us on Saturday, February 8th from 5-8pm for a magical evening under the stars. Enjoy a lively dueling pianos performance, sip on the official Sweetheart beer and wine of 2025, and explore the park, where over 300,000 sparkling lights will set the perfect romantic backdrop. Don’t miss out on this enchanting night! Get more information at https://visitloveland.com/loveland-lights .
​
Colorado Eagles Hockey Sweetheart Game
The Colorado Eagles and the City of Loveland are excited to team up for the Sweetheart Game on Wednesday, February 12th vs. the San Joes Barracuda. For the third season in a row the Eagles and Visit Loveland will host the Sweetheart Game and will feature fun for all at Blue Arena in the Sweetheart City. Events to include:

• Fans can enter to win one of 150 “Sweetheart City Packs” via Eagles social media beginning the last week in January to include two (2) tickets to the game and a gift bag from Visit Loveland.
• Red and Pink light up sticks provided by the City of Loveland on Entrance of the game for the first 2500 fans in attendance.
• Stop by the Visit Loveland booth and show which person or player you Love by filing out a “I Love _______” sign.
• Enter to Win a Team signed Jersey
• Fun for the whole family at this marquee game during the Valentines season.

 Valentine Group Wedding
Feb. 14, 2025
Loveland's nineth annual celebration of commitment to love returns, promising an even more enhanced experience for 2025. For those seeking a unique and distinctive wedding affair and an unforgettable venue, the group wedding is the ticket. This year the wedding and vow renewal ceremony takes place at the stunning Sweet Heart Winery & Event Center. The ceremony encompasses music chosen by guests, a personalized ceremony, commemorative photos, gift bags, special wedding cupcakes, a symbolic love lock for Loveland's iconic LOVE or HEART sculptures, and a chance to win a huge gift basket and prizes. Cost is $150 per couple and registration is limited. Loveland’s Valentine’s Day Group Wedding is hosted by BIG DEAL Company, in partnership with the Sweet Heart Winery, Visit Loveland and the Loveland Chamber.
 
2025 Sweetheart Classic 4-miler
Feb. 15, 2025
This is a staple race in the Loveland community. With a race start and awards in Downtown Loveland, it will be right in the center of the action of the Loveland Sweetheart Festival.
Sweetheart Classic 4-miler - Presented by Redemption Church
Race date: Feb 15
Start Time: 9:00 am
Start/Finish Line: West end of 4th Street between Railroad and Garfield
 
LOVE Hot Air Balloon Rides
Feb. 15, 2025
Ride in the FAMOUS “Love Balloon” Valentine’s Weekend in the Sweetheart City!
Date: February 15, 2025
Time: 7:00am-9:00 am
Place: The Ranch Events Complex- 5280 Arena Cir, Loveland, CO 80538
Cost: $25 per person – Cash, Venmo, CC
Restrictions: Waiver required. Minimum age 6. Adults must be in relatively good health (no broken bones, no mobility issues, and no pregnant women).
Disclaimer: No restrooms available onsite. All rides are weather dependent.
Contact: John Bell (970) 300 – 3332 https://lovehotairballoonrides.com/
 

Valentine Mailbox Locations and Remailing Dates and Locations - Loveland, CO 2025
You may drop off your Valentine cards starting January 10, 2025 through February 10, 2025, at any of these 6 locations:

Loveland Chamber/Visitor Center
5400 Stone Creek Circle Suite 200
Monday-Friday: 10:00 am – 3:00 pm

Aims Community College
104 East 4th Street
Monday-Friday: 8:00 am – 5:00 pm

Independent Financial
935 N. Cleveland Ave.
Monday-Friday: 8:30 am – 5:00 pm Saturday: 9:00 am to 12:00 pm

Elevations Credit Union
970 E Eisenhower Blvd
Monday-Friday 8:30 am – 5:30 pm
Saturday: 9:00 am -12:00pm

The HUB Cafe by Fresh Plate
6402 Union Creek DriveDri
Tuesday-Saturday: 9:00 am-5:00 pm
Sunday: 1:00 pm-5:00 pm

​Barnyard Vet & Pet Supply
806 14th St SW
Monday-Friday 9:00 am – 5:00 pm and Saturday 9:00 am-1:00 pm

Important Valentine mailing Deadline Dates:

• January 29, 2025 | International Mail deadline
• February 7, 2025 | Continental U.S deadline
• February 10, 2025 | Colorado deadline (within the state)

Valentine Weekend at Sylvandale Guest Ranch
February 14 - 16th, couple's can choose from 1 or 2-night getaway packages which includes staying in one of our cozy cabins, romantic dinners for two, and hearty ranch-style breakfasts.

Weekend Highlights:

• Dinner for two + hearty ranch-style breakfast
• Access to 3000 acres of hiking trails, game courts, game room & horseshoe pits
• Optional trail rides by reservation (weather permitting, additional cost)
• Add a fleece blanket for your sweetheart—just $25! Delivered to your cabin.

Packages Available:
Package One: 2-Night Stay
Friday Check-In (3pm) | Sunday Check-Out (11am)

• Lodging & Activities:
  • 2 nights lodging
  • Friday Night: Dinner + Line Dancing with Brooke Underbrink
  • Saturday: Breakfast + Dinner with live music from The High Plains Connection
  • Sunday: Brunch with live music from Chuck Sitero & Dylan Kober of High Lonesome
• Rates:
  • Fireside Cabin: $600/couple
  • Side by Side Cabin: $550/couple

​Package Two: 1-Night Stay
Choose Friday or Saturday Check-In (3pm) | Next Day Check-Out (10am)

• Lodging & Activities:
  • 1-night lodging
  • Dinner + evening event + breakfast the next morning
• Rates:
  • Fireside Cabin: $400/couple
  • Side by Side Cabin: $350/couple

https://www.sylvandale.com/

​Press Conference Invitation: Tuesday, January 7, 2025, 4pm MT
 
Exclusive First Look of Loveland’s 79th Anniversary Valentine Season Details
 
Includes unveiling of 2025 Valentine Re-Mailing Program card, cachet and stamp; annual Sweetheart Festival details; annual Group Wedding & Vow Renewal Ceremony information
 
LOVELAND, Colo. – December 17, 2024 – In Loveland, Colorado, the nation’s Sweetheart City, Valentine season starts now. The Loveland Chamber of Commerce and Visit Loveland Colorado are kicking off Loveland’s 2025 Valentine Season with a press conference on Tuesday, Jan. 7, 2025 at 4pm.
 
What: Loveland Valentine Season 79th Anniversary Press Conference
When: 4 p.m. MDT, Tuesday, Jan. 7, 2025
Where: Sweet Heart Winery 5500 W US-34, Loveland, CO 80537
 
Highlights of the 2025 Valentine Season
The city that has become synonymous with love is preparing to showcase its most anticipated annual tradition. Loveland continues to capture hearts worldwide, processing an astounding 100,000 Valentines each year and maintaining its status as the nation's premier Valentine destination.
 
Exclusive Unveiling Details:

• Press conference will feature live reveal of the 2025 Valentine card, cachet, and postmark
• Media representatives will have unprecedented access to capture close-up images of the 2025 Valentine mailed items, products and event announcements
• Comprehensive press materials, including B-roll and high-resolution photos, will be distributed following the January 7th

 
Exciting Upcoming Events
The celebration extends beyond the postmark, with several must-attend events marking the season:

• Loveland Sweetheart Festival: The largest Valentine's Day celebration in the country
• Sweetheart Classic: A unique athletic event for love-minded runners on February 15th
• Valentine Group Wedding at Sweet Heart Winery: A romantic celebration on February 14th
• Loveland Lights Live: A magical evening under the stars

 
This year's program continues Loveland's legacy as the epicenter of a global Valentine tradition, offering a unique blend of romance, community, and connection. Media outlets are encouraged to be part of this momentous occasion and help share the magic of Loveland's cherished Valentine traditions. Thank you to the Loveland Chamber’s Valentine Season Sponsor, Elevation Credit Union.
 
"We are excited to celebrate 79 years of sharing love worldwide! Each year, the Valentine season in Loveland continues to captivate hearts. There's no more meaningful way to spread love, joy, and hope than through a heartfelt Valentine from the Sweetheart City. This year's designs and messages reflect our ongoing dedication to kindness and connection. Continuing this cherished tradition is especially important as we remind the world that love is the most beautiful gift we can give and receive." – Mindy McCloughan, President, Loveland Chamber of Commerce
 
***Press attendees who attend also receive a Valentine Gift Bag from Visit Loveland and event vendors.
Thank you for your continued support of this program. We look forward to seeing you there!
 
Please RSVP:
Christine Forster | BIG DEAL Company | [email protected] | 970-613-1455
 
Press Questions can be directed to:
Mindy McCloughan | Loveland Chamber of Commerce | [email protected] | 970-744-4791
 

An entire wedding for only $160?? YES PLEASE!
GET YOUR TICKETS NOW!
2024 brings a once in a lifetime opportunity to get married ON THE ICE at Blue FCU Arena - prior to a Colorado Eagles Hockey Game!
*Registration must be made online in advance
Renew your vows or get married on Valentine's Day in the Sweetheart City - Loveland, CO
Just $160 per couple for all this...

• Custom Wedding & Vow Renewal Ceremony in the Sweetheart City, Loveland CO
• Romantic Ceremony & LIVE Music
• Your Marriage Certificate Signed by the Officiant
• Signature Wedding Cupcakes from B Sweet Cupcakes
• Gift Bag from Participating Northern Colorado Businesses
• Keepsake Photo with Custom Backdrop - Onsite
• Keepsake Lock you can Use to Permanently 'Lock your Love' on the Famous Loveland Sculpture or Heart from Visit Loveland!
• 2 Tickets for Each Couple to Attend the Eagles Hockey Game After Your Ceremony!
• FREE Parking for All Wedding Couples
• Discounted Game Tickets for Your Family (limited number)
• Professional Photographer Photos of the BIG DAY

-PLUS-

Win up to $4,000 in prizes!

• A gift basket of items donated by local businesses!
• 2 CUSTOM Eagles Hockey Jerseys "Bride/Groom" valued at $400, donated by Visit Loveland Colorado
• A trip around the ice during the game in the Colorado Eagles "Fanboni"
• The chance to kick off the game by hitting the STARTING BUZZER (Goal Horn)
• NoCo's Biggest Kiss Photo Opp - (You could be on camera at the start of the 2nd period)
• A 'Honeymoon Suite' at the Eagles Hockey Game for 16 guests (after your ceremony), donated by the Larimer County Commissioners!

​The Loveland Valentine's Day Wedding & Vow Renewal Ceremony - Say "I DO" for the 1st time -- or again and again.
Tickets Available!
https://www.valentinesdayinloveland.com/

Loveland, Colo. hosts the largest Valentine Re-mailing Program, the beloved Sweetheart Festival,
Group Wedding (on ice) and more each February
 
In Loveland, Colorado, known as the Sweetheart City, the Valentine season is officially underway. This morning, the Loveland Chamber of Commerce, Visit Loveland, and their partners revealed the details and arrangements for the 78th annual Valentine season. The festivities include the Valentine Re-Mailing Program, the Sweetheart Festival, exclusive offerings such as Valentine-themed wine, beer, candy, and coffee, the Loveland Sweetheart Classic 4-mile race, and the Valentine Group Wedding. This unique wedding event will take place on the ice of the Blue Arena just before the Sweetheart Game featuring AHL hockey's Colorado Eagles on February 14. All these Valentine season activities and events are scheduled throughout the month of February.
 
"We are thrilled to mark our 78th year of sending love across the globe. Still today, the Valentine season remains enchanting in Loveland. There's no better way to propagate love, joy, and hope than through a heartfelt Valentine sent from the Sweetheart City. The designs and verses chosen this year embody Loveland's commitment to spreading love and kindness. It is particularly significant to continue sharing this time-honored tradition with the world, emphasizing that love is the greatest gift we can both give and receive." – Mindy McCloughan, Loveland Chamber President

Loveland’s Valentine Re-Mailing Program
The 2024 official Loveland Valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 Valentines annually from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors and volunteers handstamp the collector’s stamp and postmark onto each individual Valentine that comes through the city’s post office. 
 
2024 Collector’s Envelope Artwork, Remailing Program Deadlines Announced
The 2024 collector’s envelope artwork was designed by Corry McDowell  and includes the following verse written by Jeani Bork:  
We are on our annual mission
Promoting love, as is our tradition.
Love is our message - Hearts are our brand.
Happy Valentine’s Day from the City of LOVEland.
 
Sending Valentine’s Through Loveland, Colorado:
To get this special 2024 collector’s envelope artwork and postmark, package pre-addressed, pre-stamped Valentines in a larger First Class envelope. Send the envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, Valentines will be removed from the larger envelope and hand-stamped before being re-mailed to intended recipients. 
The official Valentine drop location sponsors include Independent Financial and Elevations Credit Union. Drop off self-addressed, stamped Valentine envelopes at any of these locations, as well as the Chamber of Commerce, Visitor’s Center and The Loveland Post Office (446 E. 29th St. Loveland, CO 80538) & (601 Cleveland Ave Loveland, CO 80537)
The Post Office will be accepting Valentines to be dropped off in the red mailbox displayed in the lobby from January 16-February 9, 2024
 
Mailing Deadlines:
Important Deadline Dates - Loveland Re-Mailing Program:
February 1, 2024, ~ for International Mail deadline
February 5, 2024, ~ Continental U.S deadline
February 7, 2024, ~ Colorado deadline (within the state)

​Valentine Season Events & Experiences 
The Loveland Sweetheart Festival
Feb. 10, 2024
Celebrate all things LOVE in the Sweetheart City at the 6th annual Loveland Sweetheart Festival, returning February 10th, 2024. Bring the family or your sweetheart for FREE fun in the Sweetheart City, including a day full of LIVE Ice carving and art and fire sculpture demonstrations, musical and dance performances on our community stage and our romantic headliners Spinphony at the Historic Rialto Theater.  Fun for the whole family at the Kids zone including oversized building bricks, outdoor games and even a community mural.  Don’t miss the Tunnel of Love, Food Trucks, The Palace of Sweets, The Sweetheart Classic 4-miler, the Little Miss Valentine and Little Mr. Cupid contest. The festival is an extension of Loveland’s 77+ year history in the nation’s Sweetheart City. The festival features something for everyone - families, couples and chocolate lovers, running lovers, art lovers, and forever loves.  Festival Hours 10am – 8pm,  Saturday, Feb. 10, 2024. 
 
Loveland Lights at Chapungu
February 1st - 18th SPECIAL LIVE NIGHT on February 17th
 On February 1st, Visit Loveland will transition the lights from Winter Wonderlights over to red and pink and fill the Chapungu Sculpture Park with Hearts, Love photo ops, decor and a 30 minute light show set to your favorite LOVE songs.  The show runs nightly from 5-9pm. New this year -  Close out the Sweetheart City’s celebration of love with a special date night under the stars! Enjoy a special LIVE event at Loveland Lights at Chapungu Sculpture Park, Saturday, February 17 from 6-9pm. Wander the love-inspired twinkle lights while being entertained by dueling pianos, sampling wine and beer tastings and more!  Make it a night to remember with your love. The event is free and open to the general public, drink tickets for sale onsite for 21+ only.  This experience is brought to you by the Centerra Engagement Assembly, and made possible with partners at Visit Loveland and Townsquare Media.

Colorado Eagles Hockey Sweetheart Game
The Colorado Eagles and the City of Loveland are excited to team up for the Sweetheart Game on Wednesday, February 14th vs. the Bakersfield Condors. For the second season in a row the Eagles will host a game on Valentines Day and will feature fun for all at Blue Arena in the Sweetheart City. Events to include:
●       Fans can enter to win one of 150 “Sweetheart City Packs” via Eagles social media beginning the last week in January to include two (2) tickets to the game and a gift bag from Visit Loveland.
●       Pregame Wedding on the Ice: 4pm 50+ couples will tie the knot or renew their vows on the ice of Blue Arena.
●       Red and Pink light up sticks provided by the City of Loveland on Entrance of the game for the first 2500 fans in attendance.
●       Stop by the Visit Loveland booth and show which person or player you Love by filing out a “I Love _______” sign.
●       Take part in Northern Colorado’s Biggest Valentine Kiss during a stoppage in play.
●       The Sweetheart Pack returns in early January where fans can purchase 2 tickets and $20 in concessions for just $60 to the Sweetheart game on Valentines Day. To learn more or purchase tickets visit ColoradoEagles.com or the Orthopaedic & Spine Center of the Rockies Box Office at Blue Arena.

​Valentine Group Wedding
Feb. 14, 2024
Loveland's eighth annual celebration of commitment to love returns, promising an even more enhanced experience for 2024. For those seeking a unique and distinctive wedding affair and an unforgettable venue, the group wedding is the ticket. Teaming up with the Colorado Eagles, the AHL affiliate hockey team of the Avalanche, couples have the opportunity to exchange or renew their vows in a communal setting on the ice before the Visit Loveland/Colorado Eagles Sweetheart hockey game on February 14th at Loveland's Blue Arena. The ceremony encompasses music chosen by guests, a personalized ceremony, commemorative photos, gift bags, special wedding cupcakes, a symbolic love lock for Loveland's iconic LOVE or HEART sculptures, and a chance to win a huge gift basket. Additionally, the package includes tickets to the Eagles game later in the evening following the on-ice ceremony. Cost is $160 per couple and registration is limited. Loveland’s Valentine’s Day Group Wedding is hosted by BIG DEAL Company, in partnership with the Colorado Eagles, Visit Loveland and the Loveland Chamber.

​2024 Sweetheart Classic Race
Feb. 10, 2024
The Loveland Sweetheart Classic is a staple race in the Loveland community taking place from 2:30 - 3:30 p.m. on Saturday, Feb. 10, in Downtown Loveland. Sweetheart City Racing is excited to bring the community this 4 mile run/walk presented by Redemption Church, as part of the Sweetheart City festivities. With a brand new course that will take participants from downtown, in the heart of the Sweetheart Festival, off on a scenic tour. Participants can run or walk as an individual or as a couple. A brand new race course will be unveiled online in the coming days.

Heartfelt Indulgences
2024 Loveland Valentine Wine
Sweet Heart Winery & Event Center will be featuring their annual limited release Valentine wine. It’s a 2021 Malbec aged on French Oak.

2043 Loveland Valentine Coffee
The Loveland Chamber of Commerce has partnered with Top of the Lake Coffee to produce the 2024 official Loveland Valentine coffee. Top of The Lake Coffee is proud to announce the 2024 sweetheart coffee flavor; Vanilla Macadamia Nut. It will be sold at the Loveland Visitors Center. 

​2024 Valentine Beer
Grimm Brothers is thrilled to be brewing their annual Valentines Day Beer for the Sweetheart City, The Bleeding Heart 2024. This year they are going back to the beginning - it will be a chocolate cherry porter which was the flavor of the very first Bleeding Heart brewed back in 2012.

2024 Valentine Candy
Colorado Candy Company is proud to feature a heart shaped candy that is chocolate cherry flavored. This will be made ONLY for the sweetheart city and sold at Centerra Hallmark and Loveland Visitors Center.

​2024 Valentine Mailing Contributors
Miss Loveland Valentine 2024 – McKayley Lane
Since 1962, Loveland has been selecting a Miss Loveland Valentine. We are proud to announce McKayley Lane is our 62nd Miss Loveland Valentine. With honor and pride McKayley will represent the community of Loveland throughout the 2024 year. She also receives scholarship funds toward her college education awarded from a trust established by the founders of the Loveland Valentine Program, Ted and Mabel Thompson. Miss Valentine, McKayley Lane, is Loveland’s spokesperson, as she makes many presentations throughout the community.
​
Tiffany Villavicencio, owner of Mountain Wave Marketing, is thrilled to have her design selected for this year's coveted Valentine card for the City of Loveland. As the proud designer, she poured her heart into crafting a masterpiece that encapsulated the essence and beauty of Loveland, while paying homage to the unique remailing program that has been going strong for 78 years now! Having grown up in Loveland, and still residing in northern Colorado, she is honored to contribute to the tradition of spreading love and joy in Loveland and around the world, making this Valentine's Day an unforgettable experience for her.
 
Corry McDowell, art designer for this year’s cachet and postal cancellation stamp has been a resident of Loveland since 1972. Married to Ray McDowell and mother of five, Corry also has been a day-care mom for twenty years. Graduating from Ferris State College, Corry used her degree in Commercial Art at the Alco Discount Store Advertising Dept. Corry entered some designs for the Valentine program at the prompting of a friend. In 1996 she was surprised to hear that the Chamber liked her ideas. Corry has had her card design used seven times, her cachet design chosen 20 times, and the postal cancellation design selected 12 times. Corry says “It has been a pleasure entering my designs for the Valentine Remailing Program contests over the years, being a part of touching the world with love from Loveland.”
 
Brenda S. Glover moved to Loveland in 2004.  After 37 years working at Anthem and IBM, she retired as an IT Specialist.  Upon retiring, she volunteered at the Loveland Visitors Center, and then was hired as a part-time clerk, working for 5 years. Again in retirement now, she volunteers with the Friends of the Loveland Library and is part of the Windsor Museum Curator Crew.  She is also on the HOA board in her community.  Brenda enjoys taking art classes, making art, reading, concerts, music, movies, and traveling.  Brenda is thrilled and excited to have her verse selected for the 2024 Valentine.  She believes that the Valentine Remailing Program is one of the wonderful reflections of the Loveland community.
 
Jeani Bork’s roots run deep for the Loveland remailing program.  Back in the 80's was Jeani’s first exposure to the program through work at King Soopers. She never gave much thought to the Valentine Card verse or Cachet verse, until she saw the Reporter Herald announcement in 2018 calling for entries for the Valentine card and cachet for 2019 .Jeani submitted a card verse and it was selected for the 2019 Valentine Card. She then submitted a card verse for 2020.  It, too, was selected.  Jeani has continued to submit verses for the card and cachet. Her cachet verse was selected for 2022 and again this year 2024. Jeani  loves the City of Loveland (Sweetheart City), her home since 1977. 
 
###
 
About the Loveland Chamber of Commerce
Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 650 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today's economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state, and federal policy on issues affecting the unique interests of business in northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit loveland.org. 
 
About Visit Loveland
The mission of Visit Loveland is to enthusiastically promote, market, and sell Loveland, Colorado as a destination for meetings, conventions, and individual travelers, fostering economic development and benefiting and supporting members and the overall business community. It is Visit Loveland’s goal to promote tourism, conventions, and related activities within the city by marketing the city and sponsoring destination and community events. Learn more at VisitLovelandCO.com. 

Love Lock Opportunities in Loveland, Colorado
Love locks have gained attention around the world from being placed on bridges and public places in Paris, on New York’s Brooklyn Bridge, Cologne’s Hohenzollern Bridge and more. Loveland’s love lock sculptures are a chance to give the love lock tradition new life through art and sculpture and eliminating the risk to public places. These sculptures are intended for love locks, where the locks are part of the artistic story in the nation’s Sweetheart City, Loveland, Colorado. 

Lock Your Love in the Nation’s Sweetheart City
Visitors can experience two love lock sculptures in Loveland, Colorado. 

Launched January 2020: Loveland’s Second Love Lock Sculpture
Loveland has unveiled its second love lock sculpture, which is one of the largest love lock sculpture in Colorado and in the U.S. The sculpture will sit in the Foundry Plaza downtown for six weeks, through the Sweetheart Festival Feb. 14-15, before moving to its permanent location along the south shore of Lake Loveland near the American flag and Statue of Liberty sculpture. The 12-foot-3-inch-tall, 14-foot-3-inch-wide steel sculpture is a simple, heart design created and constructed right in Loveland by Doug Rutledge, Beatty Construction Services and Loveland Ready Mix Concrete. 

Loveland’s First Lovelock Sculpture - the largest in Colorado
This 24,000 lbs, 10-foot-tall, 30-foot-wide steel sculpture is made up of four sculpted letters L, O, V, E and includes heart cutouts and places for love locks on the back. It was unveiled in 2019.  It is anchored at the Loveland Visitors Center and visible from US 34 welcoming visitors to Loveland, encouraging them to come and see it and learn more about what to do in Loveland. Since its unveiling, the sculpture has hundreds of locks on it - from visitors, locals, those who have lost love, those celebrating love and more. It was designed by local sculptor Doug Rutledge, constructed locally by Beatty Construction Services and Loveland Ready Mix Concrete poured the concrete for the bases. Doug and Jeff also worked together on the Equinox sculpture with the horses at I-25 and US34. 

How to get a love lock or participate
Love locks sell for $20 at the Loveland Visitors Center, or visitors can bring their own. Locks will also be for purchase during the Sweetheart Festival in the 4th Street Gallery. The love locks can be customized with a paint pen or hand carving to include names and dates of those locking their love. 

About the love lock tradition
Love locks are a symbol of love and commitment that has been inspired by an ancient custom, which is believed to have originated in China – where lovers lock a padlock on a chain or gate and then throw away the key, symbolically locking their love forever.

Link for more information: https://www.visitlovelandco.org/lovelock/

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MEDIA ALERT
Press Conference Invitation: Tuesday, January 2, 2024, 9am MT
Exclusive First Look of Loveland’s 78th Anniversary Valentine Season Details
Includes unveiling of 2024 Valentine Re-Mailing Program card, cachet and stamp; annual Sweetheart Festival details; annual Group Wedding & Vow Renewal Ceremony information
 
LOVELAND, Colo. – December 20, 2023 – In Loveland, Colorado, the nation’s Sweetheart City, Valentine season starts now. The Loveland Chamber of Commerce and Visit Loveland Colorado are kicking off Loveland’s 2024 Valentine Season with a press conference on Tuesday, Jan. 2, 2024.
 
What: Loveland Valentine Season 78th Anniversary Press Conference
When: 9 a.m. MDT, Tuesday, Jan. 2, 2024
Where: Home Run Bar & Grill inside Blue Arena (5290 Arena Circle, Loveland, CO).
 
Details: Get an exclusive first look at the internationally anticipated 2024 Loveland Valentine card, collector envelope artwork (cachet), and postmark, while discovering key deadlines for the upcoming Loveland Valentine Re-Mailing Program. Dive into the exciting details surrounding the 2024 Sweetheart Festival, featuring the Sweetheart 4-Miler Race and a unique Valentine Group Wedding set against the icy backdrop of Blue Arena, just before the AHL Colorado Eagles' hockey game on Feb. 14th.

As the epicenter of a global tradition, Loveland receives an impressive 100,000 Valentines annually, seeking the coveted cachet stamp and postmark. Proudly holding the title of the largest event of its kind in the nation, the Loveland Valentine Re-mailing Program has become a symbol of love and connection. Likewise, the Loveland Sweetheart Festival stands as the largest Valentine’s Day celebration nationwide.

Press attendees will have the opportunity to capture up-close photos of the card, cachet, and postmark, all of which will be unveiled on the jumbotron screen at the Budweiser Event Center. Media representatives are invited to participate, gaining first access to revealed Valentine elements. A comprehensive press release, containing all details disclosed during the unveiling, along with a link to B-roll and high-resolution photos from the press conference and various Valentine Season events, will be distributed to the media following the Jan. 2 press conference. Be part of this momentous occasion and share in the excitement of Loveland's cherished Valentine traditions.
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***Press attendees who attend also receive a Valentine Gift Bag from Visit Loveland and event vendors.
Thank you for your continued support of this program. We look forward to seeing you there!
 
Please RSVP:
Christine Forster | BIG DEAL Company | [email protected] | 970-613-1455
 
Press Questions can be directed to:
Mindy McCloughan | Loveland Chamber of Commerce | [email protected] | 970-744-4791