This is not a courthouse transaction - and it’s not a cookie-cutter event either. It’s a shared celebration of love, commitment, and choosing each other, surrounded by other couples doing the same.
A Romantic (and Refreshingly Affordable) Way to Get Married
Let’s be real: weddings can be expensive, complicated, and exhausting. This ceremony offers an alternative that still feels romantic and special. Couples receive a thoughtfully crafted group ceremony, live music, keepsake photos, and memorable touches unique to Loveland - the Sweetheart City.
This event has also become a favorite for couples celebrating milestone anniversaries. Renewing vows in Loveland is less about recreating a wedding day and more about honoring the journey you’ve shared together. Many couples return to say “I still do” after 10, 20, and even 40+ years together.
It’s a reminder that love grows, evolves, and deserves to be celebrated again and again.
Behind the scenes is a small, dedicated team that’s been part of this tradition from the beginning:
Todd Harding, former radio personality and beloved community voice, has served as the officiant since the very first ceremony. His delivery is warm, thoughtful, and grounded - never rushed, never generic.
Behind it all is Big Deal Company, the Northern Colorado-based marketing and events team that produces the Valentine’s Day Wedding & Vow Renewal Ceremony each year. Known for creating experiences that feel personal, polished, and community-centered, Big Deal brings together local talent, thoughtful details, and seamless planning to ensure couples can simply show up and enjoy the moment. Their goal is simple: make love the focus, not logistics.
Loveland isn’t just the setting—it’s part of the story. Known nationally for its Valentine traditions, LOVE sculptures, and messages sent around the world each February, the city has earned its nickname as America’s Sweetheart City. Getting married or renewing vows here means stepping into that tradition and making part of your own history.
A Community That Celebrates Love
This year’s celebration wouldn’t be possible without the support of partners who believe in Loveland’s legacy as America’s Sweetheart City. The Loveland Chamber of Commerce and Visit Loveland - the tourism arm of the city, proudly support the Valentine’s Day Wedding & Vow Renewal Ceremony as part of their ongoing commitment to strengthening community, supporting local experiences, and welcoming couples from near and far to fall in love with Loveland—again and again.
Love, Generosity, and Local Magic
One of the most joyful parts of the Valentine’s Day Wedding & Vow Renewal Ceremony is how generously our community shows up for couples. Every registered couple receives a thoughtfully curated gift bag filled with local favorites, special offers, and meaningful surprises—plus a chance to win an incredible grand prize basket.
We’re grateful to the following local businesses and organizations that help make this celebration extra special. (Each name below links to their website—go show them some love.)
- CorKat Data
- A Better Day Cleaning & Concierge, LLC
- No DUI Noco
- Pirate Radio
- ORIGIN Heating & Air Conditioning
- The HUB Cafe by Fresh Plate
- La Quinta Loveland & TownePlace Suites Loveland
- Marriott Loveland ~ Courtyard, Fairfield & Residence Inn
- Candlelight Dinner Theater
- Joyful Poppy
- The Harmony Relationship Center
- Chateau de Fleur Properties
- PF Chang’s at Centerra
- Blend Nutrition
- Mead Kreiger
- Sweet Heart Winery
- Sylvan Dale Ranch
- Minimal Market
- Wild Posies Floral & Plant Boutique
- Top of the Lake Coffee
- Graze Craze
- Justine’s Pizza
- Comfort Suites Loveland/Johnstown
- Promenade Shops at Centerra
- Massage Heights at Centerra
- Olive & Herb
- Maven Smile Design
- School of Rock Loveland
- Boozee Treats
- Pennywise Coaching
- Sunning by the Sea
- Westbrook Real Estate
Together, these partners turn a single ceremony into a full Valentine’s Day experience—one that couples remember long after the vows are spoken.
Join Us This Valentine’s Day
If you’re looking for a wedding that feels romantic but not overproduced—or a vow renewal that’s joyful, relaxed, and meaningful—this ceremony was created with you in mind.
Tickets are limited, and each year the event fills with couples ready to celebrate love in a way that feels just right.
Learn more and reserve your spot at www.ValentinesDayInLoveland.com
Love doesn’t have to be complicated.
Sometimes, it just needs the right moment—and the right place.
Frequently Asked Questions
Is this a real, legal wedding?
Yes. The Valentine’s Day Group Wedding is a fully legal ceremony. Couples are responsible for obtaining their marriage license in advance, and our officiant will complete and sign the paperwork so it can be properly filed after the ceremony.
Can we bring guests?
Absolutely. Couples are welcome to invite a small group of family and friends to share in the moment. The ceremony is designed to feel intimate and celebratory—more like a gathering of loved ones than a large production. The focus will be on the couples, so guests will be asked to sit in viewing sections around the room as space provides.
What if we’re renewing our vows?
Vow renewals are a cherished part of this event. Many couples join us to celebrate milestone anniversaries or simply to pause and recommit. Renewing couples take part in the same ceremony, with language thoughtfully crafted to honor years already shared.
What’s included with registration?
Registration includes the ceremony, live music, keepsake photos, a commemorative lock to “lock your love” in Loveland, a curated gift bag from local partners, and entry into the grand prize giveaway—plus the experience of being married or renewed in America’s Sweetheart City.
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BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too!
Contact BIG DEAL Company
*** Bringing Joy to the Job ***
Phone: 970-613-1455 or 303-886-3068
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