Press Release
FOR IMMEDIATE RELEASE
January 14, 2025
​

​Hearts will melt at Loveland's 9th Annual Valentine's Day Wedding and Vow Renewal Ceremony on February 14th, 2025.
 
Love is taking center stage as BIG DEAL Company proudly presents the most enchanting celebration in Loveland – the Sweetheart City! In its 9th year, this event has already united over 330 couples in the spirit of love and commitment.
 
Led by the hopeless romantic, Todd Harding, legendary radio host, and serenaded by the soulful tunes of Branden Sipes – this custom wedding ceremony promises to leave not a dry eye. The music? It's up to the registered couples to vote on the soundtrack of their special day. It's no wonder some romantics have made this event an annual tradition!
 
Couples seeking a uniquely romantic Valentine's Day celebration can find their perfect match in Loveland's Annual Group Wedding & Vow Renewal Ceremony at Sweet Heart Winery. For just $150 per couple, participants will experience an intimate ceremony featuring live music they help select, complete with official marriage certificate signing, professional photography, and keepsake photos with custom backdrops. Each couple receives a commemorative lock to secure their love story on Loveland's famous LOVE or HEART sculpture, creating a lasting symbol of their commitment in America's Sweetheart City.
 
The comprehensive package extends beyond the ceremony itself, treating couples to signature wedding cupcakes from B Sweet Cupcakes, a celebratory glass of wine, and a specially curated gift bag filled with offerings from Northern Colorado businesses. Participating couples can take advantage of exclusive discounts at local accommodations, including special rates at LaQuinta and Chateau de Fleur Properties' downtown AirBnBs. The celebration includes chances to win remarkable prizes, from Eagles Hockey tickets to romantic getaway packages featuring wine tastings and entertainment at The Rialto, ensuring that the memories of this special day extend well beyond February 14th.
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony!
Tickets: ValentinesDayInLoveland.com
 
The Loveland Valentine’s Day Group Wedding is brought to you by BIG DEAL Company and is supported by Visit Loveland and the Loveland Chamber.
Media Contact: Christine Forster  (970) 613-1455  [email protected]

2025 Collector’s Envelope Artwork, Remailing Program Deadlines Announced
The 2025 cache artwork was designed by Corry McDowell  and includes the following verse written by Jeanne Perrine:
“We can’t keep our LOVE inside,
So we spread HEATS far and wide,
In Loveland’s embrace they abide,
To show where LOVE will always reside.”
Loveland, Colorado 2025
 
To get this special 2025 collector’s envelope artwork and postmark, package pre-addressed, pre-stamped Valentines in a larger First Class envelope. Send the envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, Valentines will be removed from the larger envelope and hand-stamped before being re-mailed to intended recipients. 

The official Valentine drop location sponsors include Independent Financial and Elevations Credit Union. Drop off self-addressed, stamped Valentine envelopes these locations, as well as the Chamber of Commerce, Visitor’s Center and The Loveland Post Office (446 E. 29th St. Loveland, CO 80538) & (601 Cleveland Ave Loveland, CO 80537)
The Post Office will be accepting Valentines to be dropped off in the red mailbox displayed in the lobby from January 10-February 10, 2025
 
Elevations members can get free stamps for their Valentines from January 8th to February 10th at our Loveland Branch.
The Loveland branch will have valentine/heart stamps for all members who would like to drop their valentines at the mailbox in the branch (limit 20 per member).
 
Mailing Deadlines:
Important Valentine mailing Deadline Dates:

• January 29, 2025 | International Mail deadline
• February 7, 2025 | Continental U.S deadline
• February 10, 2025 | Colorado deadline (within the state)

 
2025 Collectible Valentine Card
The 2025 Valentine card was designed by Tiffany Villavicencio. The card design features a heart shaped flurry of snowflakes. The card verse was also created by Tiffany Villavicencio.
 
A winter wish this Valentine’s Day,
As snowflakes drift along their way.
Each flake unique, like the love we share,
From The Sweetheart City, showing we care

​Valentine cards can be purchased online at Loveland.org for $12 (which includes the card, printing, processing and postage). All cards purchased through Loveland.org will automatically go through the re-mailing program. 
 
2025 collectible cards may also be purchased in person at the following retailers: Loveland Visitor Center, B Sweet Cupcakes, Olive and Herb, Columbine Drug, Club Loveland, Loveland Good Sam, Barnyard Vet & Pet Supply, Independent Financial, Loveland Museum & Gallery, Adams Bank & Trust, Rowes Flowers, Safeway Downtown, Safeway (Taft/Eisenhower), Safeway (Wilson/Eisenhower), King Soopers (Orchards), King Soopers (Eagle Dr.), Walmart (65th Ave), and Walmart (Denver Ave.)
 
Valentine cards may be dropped off starting January 10, 2025 through February 10, 2025, at any of these 6 locations:

Loveland Chamber/Visitor Center
5400 Stone Creek Circle Suite 200
Monday-Friday: 10:00 am – 3:00 pm

Aims Community College
104 East 4th Street
Monday-Friday: 8:00 am – 5:00 pm

Independent Financial
935 N. Cleveland Ave.
Monday-Friday: 8:30 am – 5:00 pm Saturday: 9:00 am to 12:00 pm

Elevations Credit Union
970 E Eisenhower Blvd
Monday-Friday 8:30 am – 5:30 pm
Saturday: 9:00 am -12:00pm

The HUB Cafe by Fresh Plate
6402 Union Creek Drive
Tuesday-Saturday: 9:00 am-5:00 pm
Sunday: 1:00 pm-5:00 pm

​Barnyard Vet & Pet Supply
806 14th St SW
Monday-Friday 9:00 am – 5:00 pm and Saturday 9:00 am-1:00 pm

​Valentine Season Events & Experiences 
Look up! 408 hearts with love notes will soon be lining the streets of Loveland. The extremely visual display of love in the Sweetheart City are the signature large Valentine hearts providing by Loveland’s Thompson Valley Rotary Club. Hearts are listed online for sale in December and sell out within hours!
 
The Loveland Sweetheart Festival
Feb. 14-15, 2025
Get ready for the Sweetheart Festival 2025 in downtown Loveland, an unforgettable celebration for lovers, families, and friends! Experience the fun Friday, February 14, from 5-9 PM and Saturday, February 15, from 10 AM-8 PM, as 4th Street transforms into a vibrant hub of joy and festivities! Enjoy electrifying live entertainment, live music, and the Loveland Flea Market featuring over 30 amazing vendors. Indulge in delicious beer, wine, sweet treats, and mouthwatering food from our fantastic food trucks! Plus, On 3rd street in the Foundry Plaza don’t miss out on exciting children's activities, the community stage, and our special QR code that unlocks exclusive promotions from the downtown businesses. Bring your loved ones and immerse yourself in the magic of the Sweetheart Festival 2025—you won’t want to miss it! Learn more: https://visitloveland.com/sweetheartfestival/
 
Loveland Lights at Chapungu
January 31st - February 16th SPECIAL LIVE NIGHT on February 8th
Centerra is excited to announce the return of Loveland Lights LIVE! In partnership with the stunning Loveland Lights display at Chapungu Sculpture Park taking place from February 1-16, join us on Saturday, February 8th from 5-8pm for a magical evening under the stars. Enjoy a lively dueling pianos performance, sip on the official Sweetheart beer and wine of 2025, and explore the park, where over 300,000 sparkling lights will set the perfect romantic backdrop. Don’t miss out on this enchanting night! Get more information at https://visitloveland.com/loveland-lights .
​
Colorado Eagles Hockey Sweetheart Game
The Colorado Eagles and the City of Loveland are excited to team up for the Sweetheart Game on Wednesday, February 12th vs. the San Joes Barracuda. For the third season in a row the Eagles and Visit Loveland will host the Sweetheart Game and will feature fun for all at Blue Arena in the Sweetheart City. Events to include:

• Fans can enter to win one of 150 “Sweetheart City Packs” via Eagles social media beginning the last week in January to include two (2) tickets to the game and a gift bag from Visit Loveland.
• Red and Pink light up sticks provided by the City of Loveland on Entrance of the game for the first 2500 fans in attendance.
• Stop by the Visit Loveland booth and show which person or player you Love by filing out a “I Love _______” sign.
• Enter to Win a Team signed Jersey
• Fun for the whole family at this marquee game during the Valentines season.

 Valentine Group Wedding
Feb. 14, 2025
Loveland's nineth annual celebration of commitment to love returns, promising an even more enhanced experience for 2025. For those seeking a unique and distinctive wedding affair and an unforgettable venue, the group wedding is the ticket. This year the wedding and vow renewal ceremony takes place at the stunning Sweet Heart Winery & Event Center. The ceremony encompasses music chosen by guests, a personalized ceremony, commemorative photos, gift bags, special wedding cupcakes, a symbolic love lock for Loveland's iconic LOVE or HEART sculptures, and a chance to win a huge gift basket and prizes. Cost is $150 per couple and registration is limited. Loveland’s Valentine’s Day Group Wedding is hosted by BIG DEAL Company, in partnership with the Sweet Heart Winery, Visit Loveland and the Loveland Chamber.
 
2025 Sweetheart Classic 4-miler
Feb. 15, 2025
This is a staple race in the Loveland community. With a race start and awards in Downtown Loveland, it will be right in the center of the action of the Loveland Sweetheart Festival.
Sweetheart Classic 4-miler - Presented by Redemption Church
Race date: Feb 15
Start Time: 9:00 am
Start/Finish Line: West end of 4th Street between Railroad and Garfield
 
LOVE Hot Air Balloon Rides
Feb. 15, 2025
Ride in the FAMOUS “Love Balloon” Valentine’s Weekend in the Sweetheart City!
Date: February 15, 2025
Time: 7:00am-9:00 am
Place: The Ranch Events Complex- 5280 Arena Cir, Loveland, CO 80538
Cost: $25 per person – Cash, Venmo, CC
Restrictions: Waiver required. Minimum age 6. Adults must be in relatively good health (no broken bones, no mobility issues, and no pregnant women).
Disclaimer: No restrooms available onsite. All rides are weather dependent.
Contact: John Bell (970) 300 – 3332 https://lovehotairballoonrides.com/
 

Thank you to the Loveland Reporter Herald for their article!

CLICK HERE to read the article on the Reporter Herald website.

“My Big Date,” a Valentine’s Day getaway in Loveland, Colorado
 
Loveland, Colorado January 4, 2016 – The brainchild of three Loveland-based, female owned business owners, My Big Date is an opportunity for couples to experience the Sweetheart City on Valentine’s Day.
 
In its third year, My Big Date represents three various outings on Valentine’s Day weekend in Loveland, Colorado including a brunch and brew tour, a spirits tour and, new this year, a VIP brunch and brew tour.
 
“Loveland is the perfect place to visit on Valentine’s Day and we’ve put together packages that celebrate some of the best this town has to offer,” said Christine Forster, founder of My Big Day Events, LLC, an event planning company in Loveland.
 
Each tour is provided transportation on NOCO Short Bus Tours, LLC, a brewery tour service founded by Mechelle Martz-Mayfield. Colorado travel writer and promotor Heidi Kerr-Schlaefer, founder of HeidiTown.com, rounds out the three woman trio behind My Big Date.
 
“We want to make it easy for folks to enjoy Loveland on Valentine’s Day weekend. We provide the transportation, food and drinks so that guests can just sit back and enjoy the experience and enjoy each other,” said Martz-Mayfield.
 
There are three packages available this year, and space is limited.
 
On Saturday, February 13, 2016 there will be two Brunch & Brew packages offered. This package includes a coffee tasting at Loco Artisan Coffeehouse, a beer and brunch pairing at Grimm Brothers Brewhouse and a beer tasting paired with B. Sweet Cupcakes at Loveland Aleworks. Guests are then invited to spend some time strolling Loveland’s Fire & Ice Festival in downtown. Transportation between venues will be provided by NOCO Short Bus Tours, LLC.
 
Also on Saturday, February 13, 2016, in the afternoon, there are two Spirits Tours available. Guests start their tour with cocktails and tapas at Origins Wine Bar in downtown Loveland and then proceed to Climb Hard Cider for a flight of delicious 10 delicious ciders. The last stop is Spring 44 for a spirits tasting and cupcakes from B. Sweet Cupcakes. Transportation between venues will be provided by NOCO Short Bus Tours, LLC and time will be allotted for guests to experience the Fire & Ice Festival.
 
The VIP Brunch & Brew tour will be offered once on Sunday, February 14, 2016 only. This package is similar to the Saturday Brunch & Brew tour, but includes extras such as one six-pack per couple of Grimm’s special Valentine’s Day beer, Bleeding Heart, pint glasses from Loveland Aleworks, a bag of LOCO Artisan Coffee’s special Valentine’s Day blend and an additional stop at the Loveland Museum Gallery to tour the Sweetheart City, USA exhibit.
 
This year, My Big Date has collaborated with Candlewood Suites Loveland to offer a discounted room rate to the first ten couples who book a package.
 
 “I believe that once folks experience Loveland on My Big Date, they will want to come back again and again. We’re just giving them a small taste of what the Sweetheart City is all about and there’s so much more for them to discover,” said Kerr-Schlaefer.
 
The founders of My Big Date polled last year’s participants and 100% of guests who responded stated that they would take the tour again.
 
“We think that’s a pretty compelling endorsement of My Big Date,” said Forster. 
 
My Big Date packages are available for purchase at ValentinesDayinLoveland.com.
 
My Big Date is brought to you by My Big Day, LLC, NOCO Short Bus Tours, LLC and HeidiTown.com, and has been endorsed by Visit Loveland. For more information on the subject matter of the press release call Heidi Kerr-Schlaefer at (970) 213-2354, email [email protected].

The business owners of HeidiTown.com, My Big Day Events and NoCo Short Bus Tours are so thankful to all the news outlets that have spread the word about our "My Big Date Night" Valentine's packages!

Visit Loveland CO has been a huge supporter! The City of Loveland is very good to small businesses, and we are grateful for their marketing of all things Valentine's Day.

Guests are joining us from around the country! Our hotels, breweries and distilleries are ready for your business!

- press release from HeidiTown -

Three Northern Colorado businesses roll out “My Big Date Night,” a Valentine’s Day getaway in Loveland

Loveland, Colorado January 7, 2014 – It’s been the sweetheart city since 1877, and now there is a great reason to make Loveland, Colorado your destination this Valentine’s Day.  Three Loveland-based businesses have come together to create My Big Date Night, a package that includes dining, beer and spirit tasting and an overnight stay at one of three local hotels.

"Loveland has been an art destination for years, but we also want people to realize it’s a wonderful Valentine’s Day destination,” said Christine Kovacs Forster, founder of My Big Day Events, LLC, an event planning company in Loveland. Ms. Forster, along with Mechelle Martz-Mayfield, owner of NOCO Short Bus Tours, LLC, a brewery tour service, and Heidi Kerr-Schlaefer, founder of HeidiTown.com, the place for Colorado festival and travel information, came together to create My Big Date Night.

The package is available on February 14th and 15th and again on February 21st and 22nd, with brewery tours available on Fridays and distillery tours available on Saturdays. Each package includes transportation, tasters at each stop and an overnight stay including dinner for two at La Quinta Inn, Best Western or Embassy Suites.

“The prices vary depending on which hotel you choose,” said Martz-Mayfield. “Embassy Suites is offering a decadent meal just for this event, so a stay with them will be more expensive, however, all the versions are affordable at between $226 and $325. There’s even a $150 option with dinner and the brewery or distillery tour only, but our hope is that people will make a weekend out of it and will stay overnight.” 

Other package amenities include a gift bag stuffed with offers from local businesses and a cupcake at the end of the night from B Sweet Cupcakes in downtown Loveland.

“This is about fun and romance in the Sweetheart City,” said Kerr-Schlaefer. “It will be a memorable way for folks from across the Front Range to experience Loveland, and hopefully they will be inspired to come back to experience it again and again.”

My Big Date Night is brought to you by My Big Day, LLC, NOCO Short Bus Tours, LLC and HeidiTown.com, and has been endorsed by Visit Loveland. For more information on the subject matter of the press release call Heidi Kerr-Schlaefer at (970) 213-2354, email [email protected] or go to ValentinesDayinLoveland.com.