Our friends at B Sweet Cupakes are announcing the wedding cupcake flavors for 2025:
Red Velvet Kiss and Pucker Up Lemon 

Red Velvet Kiss-a light chocolate infused red velvet cake, swirled with cream cheese morsels, topped with airy vanilla cream cheese frosting, coated in heart red sugar and kissed with a chocolate, the 2025 Official Loveland Valentine Cupcake.

Pucker Up Lemon - a zesty lemon cupcake topped with a luscious lemon cream cheese frosting and a gummy lemon.

Each of our wedding couples receive this custom cupcakes as a gift, included as part of your BIG DAY! 

2025 Collector’s Envelope Artwork, Remailing Program Deadlines Announced
The 2025 cache artwork was designed by Corry McDowell  and includes the following verse written by Jeanne Perrine:
“We can’t keep our LOVE inside,
So we spread HEATS far and wide,
In Loveland’s embrace they abide,
To show where LOVE will always reside.”
Loveland, Colorado 2025
 
To get this special 2025 collector’s envelope artwork and postmark, package pre-addressed, pre-stamped Valentines in a larger First Class envelope. Send the envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, Valentines will be removed from the larger envelope and hand-stamped before being re-mailed to intended recipients. 

The official Valentine drop location sponsors include Independent Financial and Elevations Credit Union. Drop off self-addressed, stamped Valentine envelopes these locations, as well as the Chamber of Commerce, Visitor’s Center and The Loveland Post Office (446 E. 29th St. Loveland, CO 80538) & (601 Cleveland Ave Loveland, CO 80537)
The Post Office will be accepting Valentines to be dropped off in the red mailbox displayed in the lobby from January 10-February 10, 2025
 
Elevations members can get free stamps for their Valentines from January 8th to February 10th at our Loveland Branch.
The Loveland branch will have valentine/heart stamps for all members who would like to drop their valentines at the mailbox in the branch (limit 20 per member).
 
Mailing Deadlines:
Important Valentine mailing Deadline Dates:

• January 29, 2025 | International Mail deadline
• February 7, 2025 | Continental U.S deadline
• February 10, 2025 | Colorado deadline (within the state)

 
2025 Collectible Valentine Card
The 2025 Valentine card was designed by Tiffany Villavicencio. The card design features a heart shaped flurry of snowflakes. The card verse was also created by Tiffany Villavicencio.
 
A winter wish this Valentine’s Day,
As snowflakes drift along their way.
Each flake unique, like the love we share,
From The Sweetheart City, showing we care

​Valentine cards can be purchased online at Loveland.org for $12 (which includes the card, printing, processing and postage). All cards purchased through Loveland.org will automatically go through the re-mailing program. 
 
2025 collectible cards may also be purchased in person at the following retailers: Loveland Visitor Center, B Sweet Cupcakes, Olive and Herb, Columbine Drug, Club Loveland, Loveland Good Sam, Barnyard Vet & Pet Supply, Independent Financial, Loveland Museum & Gallery, Adams Bank & Trust, Rowes Flowers, Safeway Downtown, Safeway (Taft/Eisenhower), Safeway (Wilson/Eisenhower), King Soopers (Orchards), King Soopers (Eagle Dr.), Walmart (65th Ave), and Walmart (Denver Ave.)
 
Valentine cards may be dropped off starting January 10, 2025 through February 10, 2025, at any of these 6 locations:

Loveland Chamber/Visitor Center
5400 Stone Creek Circle Suite 200
Monday-Friday: 10:00 am – 3:00 pm

Aims Community College
104 East 4th Street
Monday-Friday: 8:00 am – 5:00 pm

Independent Financial
935 N. Cleveland Ave.
Monday-Friday: 8:30 am – 5:00 pm Saturday: 9:00 am to 12:00 pm

Elevations Credit Union
970 E Eisenhower Blvd
Monday-Friday 8:30 am – 5:30 pm
Saturday: 9:00 am -12:00pm

The HUB Cafe by Fresh Plate
6402 Union Creek Drive
Tuesday-Saturday: 9:00 am-5:00 pm
Sunday: 1:00 pm-5:00 pm

​Barnyard Vet & Pet Supply
806 14th St SW
Monday-Friday 9:00 am – 5:00 pm and Saturday 9:00 am-1:00 pm

​Valentine Season Events & Experiences 
Look up! 408 hearts with love notes will soon be lining the streets of Loveland. The extremely visual display of love in the Sweetheart City are the signature large Valentine hearts providing by Loveland’s Thompson Valley Rotary Club. Hearts are listed online for sale in December and sell out within hours!
 
The Loveland Sweetheart Festival
Feb. 14-15, 2025
Get ready for the Sweetheart Festival 2025 in downtown Loveland, an unforgettable celebration for lovers, families, and friends! Experience the fun Friday, February 14, from 5-9 PM and Saturday, February 15, from 10 AM-8 PM, as 4th Street transforms into a vibrant hub of joy and festivities! Enjoy electrifying live entertainment, live music, and the Loveland Flea Market featuring over 30 amazing vendors. Indulge in delicious beer, wine, sweet treats, and mouthwatering food from our fantastic food trucks! Plus, On 3rd street in the Foundry Plaza don’t miss out on exciting children's activities, the community stage, and our special QR code that unlocks exclusive promotions from the downtown businesses. Bring your loved ones and immerse yourself in the magic of the Sweetheart Festival 2025—you won’t want to miss it! Learn more: https://visitloveland.com/sweetheartfestival/
 
Loveland Lights at Chapungu
January 31st - February 16th SPECIAL LIVE NIGHT on February 8th
Centerra is excited to announce the return of Loveland Lights LIVE! In partnership with the stunning Loveland Lights display at Chapungu Sculpture Park taking place from February 1-16, join us on Saturday, February 8th from 5-8pm for a magical evening under the stars. Enjoy a lively dueling pianos performance, sip on the official Sweetheart beer and wine of 2025, and explore the park, where over 300,000 sparkling lights will set the perfect romantic backdrop. Don’t miss out on this enchanting night! Get more information at https://visitloveland.com/loveland-lights .
​
Colorado Eagles Hockey Sweetheart Game
The Colorado Eagles and the City of Loveland are excited to team up for the Sweetheart Game on Wednesday, February 12th vs. the San Joes Barracuda. For the third season in a row the Eagles and Visit Loveland will host the Sweetheart Game and will feature fun for all at Blue Arena in the Sweetheart City. Events to include:

• Fans can enter to win one of 150 “Sweetheart City Packs” via Eagles social media beginning the last week in January to include two (2) tickets to the game and a gift bag from Visit Loveland.
• Red and Pink light up sticks provided by the City of Loveland on Entrance of the game for the first 2500 fans in attendance.
• Stop by the Visit Loveland booth and show which person or player you Love by filing out a “I Love _______” sign.
• Enter to Win a Team signed Jersey
• Fun for the whole family at this marquee game during the Valentines season.

 Valentine Group Wedding
Feb. 14, 2025
Loveland's nineth annual celebration of commitment to love returns, promising an even more enhanced experience for 2025. For those seeking a unique and distinctive wedding affair and an unforgettable venue, the group wedding is the ticket. This year the wedding and vow renewal ceremony takes place at the stunning Sweet Heart Winery & Event Center. The ceremony encompasses music chosen by guests, a personalized ceremony, commemorative photos, gift bags, special wedding cupcakes, a symbolic love lock for Loveland's iconic LOVE or HEART sculptures, and a chance to win a huge gift basket and prizes. Cost is $150 per couple and registration is limited. Loveland’s Valentine’s Day Group Wedding is hosted by BIG DEAL Company, in partnership with the Sweet Heart Winery, Visit Loveland and the Loveland Chamber.
 
2025 Sweetheart Classic 4-miler
Feb. 15, 2025
This is a staple race in the Loveland community. With a race start and awards in Downtown Loveland, it will be right in the center of the action of the Loveland Sweetheart Festival.
Sweetheart Classic 4-miler - Presented by Redemption Church
Race date: Feb 15
Start Time: 9:00 am
Start/Finish Line: West end of 4th Street between Railroad and Garfield
 
LOVE Hot Air Balloon Rides
Feb. 15, 2025
Ride in the FAMOUS “Love Balloon” Valentine’s Weekend in the Sweetheart City!
Date: February 15, 2025
Time: 7:00am-9:00 am
Place: The Ranch Events Complex- 5280 Arena Cir, Loveland, CO 80538
Cost: $25 per person – Cash, Venmo, CC
Restrictions: Waiver required. Minimum age 6. Adults must be in relatively good health (no broken bones, no mobility issues, and no pregnant women).
Disclaimer: No restrooms available onsite. All rides are weather dependent.
Contact: John Bell (970) 300 – 3332 https://lovehotairballoonrides.com/
 

Photos from 2024
Enjoy photos from our 2024 Loveland Valentine's Day Wedding & Vow Renewal Ceremony!
Thank you to our photographer, Dick Knapp Photography, and our photo booth, CaptureME photo booth. Thank you to Jenny Harding for photos as well!
Special thanks to Todd Harding, Visit Loveland, Branden Sipes and The Colorado Eagles!

Thank you to the Loveland Reporter Herald for featuring the wedding:

Press Release
FOR IMMEDIATE RELEASE
February 8, 2024
  
Score Big in Love: Annual Loveland Valentine’s Day Group Wedding Offers Couples a Shot at a Lifetime of Happiness

Hearts will melt at Loveland's 8th Annual Valentine's Day Wedding and Vow Renewal Ceremony on February 14th, 2024.
 
Love is taking center stage as BIG DEAL Company proudly presents the most enchanting celebration in Loveland – the Sweetheart City! In its 8th year, this event has already united over 300 couples in the spirit of love and commitment.
 
But hold on, lovebirds! The year 2024 is turning up the heat with an unprecedented twist – a chance to say "I do" ON THE ICE before a thrilling Eagles hockey game! Teaming up with The Colorado Eagles and Visit Loveland, BIG DEAL Company, supported by local Loveland businesses, the chamber, and the city, is orchestrating a truly magical wedding experience.
 
And that's not all – every participating couple stands a chance to win a huge gift basket of prizes and unforgettable experiences valued at over $4,000! Picture yourself in custom Eagles hockey jerseys, riding the Fanboni, hitting the starting buzzer for the game, celebrating with your wedding party in a private suite during the hockey game, and stealing the spotlight during “NoCo’s Biggest Kiss” on the Kiss Cam!
 
Led by the charismatic Todd Harding, legendary radio host, and serenaded by the soulful tunes of Branden Sipes – this custom wedding ceremony promises to leave not a dry eye. The music? It's up to the registered couples to vote on the soundtrack of their special day. It's no wonder some romantics have made this event an annual tradition!
 
All of this for just $160 per couple. Guests will receive an unforgettable experience complete with photos, a personalized ceremony, music, and a treasure trove of gifts and prizes. Hosted by BIG DEAL Company, with the backing of numerous city and local small business partners, this is the ultimate way to spread the love on Valentine's Day in the Sweetheart City.
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony! Tickets: ValentinesDayInLoveland.com
 
The Loveland Valentine’s Day Group Wedding is brought to you by BIG DEAL Company and is supported by The Colorado Eagles, Visit Loveland and the Loveland Chamber.
Media Contact: Christine Forster  (970) 613-1455  [email protected]

An entire wedding for only $160?? YES PLEASE!
GET YOUR TICKETS NOW!
2024 brings a once in a lifetime opportunity to get married ON THE ICE at Blue FCU Arena - prior to a Colorado Eagles Hockey Game!
*Registration must be made online in advance
Renew your vows or get married on Valentine's Day in the Sweetheart City - Loveland, CO
Just $160 per couple for all this...

• Custom Wedding & Vow Renewal Ceremony in the Sweetheart City, Loveland CO
• Romantic Ceremony & LIVE Music
• Your Marriage Certificate Signed by the Officiant
• Signature Wedding Cupcakes from B Sweet Cupcakes
• Gift Bag from Participating Northern Colorado Businesses
• Keepsake Photo with Custom Backdrop - Onsite
• Keepsake Lock you can Use to Permanently 'Lock your Love' on the Famous Loveland Sculpture or Heart from Visit Loveland!
• 2 Tickets for Each Couple to Attend the Eagles Hockey Game After Your Ceremony!
• FREE Parking for All Wedding Couples
• Discounted Game Tickets for Your Family (limited number)
• Professional Photographer Photos of the BIG DAY

-PLUS-

Win up to $4,000 in prizes!

• A gift basket of items donated by local businesses!
• 2 CUSTOM Eagles Hockey Jerseys "Bride/Groom" valued at $400, donated by Visit Loveland Colorado
• A trip around the ice during the game in the Colorado Eagles "Fanboni"
• The chance to kick off the game by hitting the STARTING BUZZER (Goal Horn)
• NoCo's Biggest Kiss Photo Opp - (You could be on camera at the start of the 2nd period)
• A 'Honeymoon Suite' at the Eagles Hockey Game for 16 guests (after your ceremony), donated by the Larimer County Commissioners!

​The Loveland Valentine's Day Wedding & Vow Renewal Ceremony - Say "I DO" for the 1st time -- or again and again.
Tickets Available!
https://www.valentinesdayinloveland.com/

Event Q&A
 *Q: What type of ceremony will it be?
A: We will offer a ceremony suitable for everyone, no matter your religion or faith.  The officiant will offer vows that you can repeat to each other. He will also offer a silent moment for any unscripted vows or things you want to say to each other.

Q: How do I know if I'm booked?
A: When you check out from our pay portal, you'll receive an email confirmation.  You'll also receive an email reminder with additional details prior to Valentine's Day.

Q: What do I need to know or bring with me prior to arrival?
A: No need to print a receipt. We will have your name on our list at registration. Wedding couples must bring their County Marriage Certificate and IDs.  Vow Renewal couples just need to bring their IDs.  

Q: What does the ceremony look like for the wedding?
A: The ceremony will be private, for wedding/vow couples only. Additional Eagles tickets can be purchased for family attending. *limited tickets available - first come, first serve

Q: Can I bring my own photographer or videographer?
A: Yes, but you must send their information to BIG DEAL Company. They will need a Press Pass from the Eagles to enter. They will only be able to stay for the ceremony, and must leave before the game.


Q: How long is the ceremony?
A: About 30 minutes.  Keep in mind that you will need extra time before or after the ceremony to take photos, if you wish. You will also need to wait in line post ceremony to collect your marriage certificate or vow renewal certificate.

Q: Do I need to make a dinner reservation ahead of time in Loveland?
A: YES! We highly recommend that if you'd like to dine in Loveland on Valentine's Day after the ceremony, that you make a dinner reservation far in advance. Since we are the Sweetheart City, restaurants get VERY busy over the holiday.

Q: Where can I learn more about what's going on around Loveland during this time?
A: We recommend you visit a couple sites: VisitLovelandCO, the Loveland Downtown District, Loveland Chamber and Loveland Events and Happenings.

Q: What about health and safety?
A: Safety is our priority. Here are some of the ways we are keeping you safe: Contactless ticket purchase: All reservations must be made online in advance. Following the rules: Your planning team follows all local and state regulations and is obsessed with event safety. ADA accessible: The building and wedding are ADA friendly.


Q: What about bad weather?
A: All of our events take place rain, snow, or shine. It could be below zero, or 60 degrees. We never know on Valentine's Day. Dress appropriately.  The event will not be cancelled for weather, and we do not offer refunds.  

Q: For attire, do we have to be formal? Do I need ice skates?
A: No, you can wear whatever you feel comfortable in. Please dress for the weather. There will be red carpets on the ice for you to safely walk on.
​
​Q: Can I bring friends/family members who aren't participating?
A: Additional tickets can be purchased for family to witness your ceremony and attend the hockey game. *limited tickets available - first come, first serve.

Q: What if my guests don't want to attend the Eagles Hockey game?
A: They do not have to stay. However, all guests must have a ticket to enter the building. For safety and security reasons - all guests need a ticket at the door. The Colorado Eagles have offered a very generous discount of $22 per ticket for guests.


Q: Where is check-in?
A: The address for check-in is Blue Arena - Eagles Hockey 5290 Arena Cir, Loveland, CO 80538
Check-in is at 2:30pm on 2/14. The ceremony will begin at 4pm.
Once you enter the building, you will proceed to the Bud Light Balcony.

Q: What will we and our guests do between the ceremony and the game?
A: Your ceremony is at 4pm and will go until about 4:30pm. Post ceremony, there will be photo opportunities on the ice and around the arena. We will have a photographer available, and you can take your own - or have a family member take photos of you as well. Your guests will be allowed to visit with you on the VooDoo Ranger Lounge (balcony) prior to the game. After the ceremony, you will receive your gift bag and signed marriage certificate or vow renewal certificate. There will be a photo booth available for wedding couples to capture fun photos in. Finally, there will be a cash bar available for all, and concessions open for pre-game snacks!


Q: Where is the ceremony site located? Where do I park?
A: The ceremony is ON THE ICE at the Blue Arena, prior to the Sweetheart Eagles Hockey Game! Your ticket includes an Eagles Hockey Game ticket - one per person. Wedding couples will also be emailed a link for their FREE parking pass - you must fill this out to receive the paid parking.
You park in the general parking lot at the arena and enter through the main doors.
Guests of the wedding couples will need to pay for their own parking.

​

Get married or renew your vows in a unique way on Valentine's Day! A fully planned vow renewal ceremony or wedding with sweets, gifts, photos and hockey game for $160 per couple!
The Loveland Valentine's Day Wedding & Vow Renewal Ceremony - Say "I DO" for the 1st time -- or again and again. The Sweetheart City is the perfect place for celebrating your love on Valentine's Day!
Tickets Available!
https://www.valentinesdayinloveland.com/

MEDIA ALERT
Press Conference Invitation: Tuesday, January 2, 2024, 9am MT
Exclusive First Look of Loveland’s 78th Anniversary Valentine Season Details
Includes unveiling of 2024 Valentine Re-Mailing Program card, cachet and stamp; annual Sweetheart Festival details; annual Group Wedding & Vow Renewal Ceremony information
 
LOVELAND, Colo. – December 20, 2023 – In Loveland, Colorado, the nation’s Sweetheart City, Valentine season starts now. The Loveland Chamber of Commerce and Visit Loveland Colorado are kicking off Loveland’s 2024 Valentine Season with a press conference on Tuesday, Jan. 2, 2024.
 
What: Loveland Valentine Season 78th Anniversary Press Conference
When: 9 a.m. MDT, Tuesday, Jan. 2, 2024
Where: Home Run Bar & Grill inside Blue Arena (5290 Arena Circle, Loveland, CO).
 
Details: Get an exclusive first look at the internationally anticipated 2024 Loveland Valentine card, collector envelope artwork (cachet), and postmark, while discovering key deadlines for the upcoming Loveland Valentine Re-Mailing Program. Dive into the exciting details surrounding the 2024 Sweetheart Festival, featuring the Sweetheart 4-Miler Race and a unique Valentine Group Wedding set against the icy backdrop of Blue Arena, just before the AHL Colorado Eagles' hockey game on Feb. 14th.

As the epicenter of a global tradition, Loveland receives an impressive 100,000 Valentines annually, seeking the coveted cachet stamp and postmark. Proudly holding the title of the largest event of its kind in the nation, the Loveland Valentine Re-mailing Program has become a symbol of love and connection. Likewise, the Loveland Sweetheart Festival stands as the largest Valentine’s Day celebration nationwide.

Press attendees will have the opportunity to capture up-close photos of the card, cachet, and postmark, all of which will be unveiled on the jumbotron screen at the Budweiser Event Center. Media representatives are invited to participate, gaining first access to revealed Valentine elements. A comprehensive press release, containing all details disclosed during the unveiling, along with a link to B-roll and high-resolution photos from the press conference and various Valentine Season events, will be distributed to the media following the Jan. 2 press conference. Be part of this momentous occasion and share in the excitement of Loveland's cherished Valentine traditions.
​
***Press attendees who attend also receive a Valentine Gift Bag from Visit Loveland and event vendors.
Thank you for your continued support of this program. We look forward to seeing you there!
 
Please RSVP:
Christine Forster | BIG DEAL Company | [email protected] | 970-613-1455
 
Press Questions can be directed to:
Mindy McCloughan | Loveland Chamber of Commerce | [email protected] | 970-744-4791