Press Release
FOR IMMEDIATE RELEASE
January 14, 2025
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​Hearts will melt at Loveland's 9th Annual Valentine's Day Wedding and Vow Renewal Ceremony on February 14th, 2025.
 
Love is taking center stage as BIG DEAL Company proudly presents the most enchanting celebration in Loveland – the Sweetheart City! In its 9th year, this event has already united over 330 couples in the spirit of love and commitment.
 
Led by the hopeless romantic, Todd Harding, legendary radio host, and serenaded by the soulful tunes of Branden Sipes – this custom wedding ceremony promises to leave not a dry eye. The music? It's up to the registered couples to vote on the soundtrack of their special day. It's no wonder some romantics have made this event an annual tradition!
 
Couples seeking a uniquely romantic Valentine's Day celebration can find their perfect match in Loveland's Annual Group Wedding & Vow Renewal Ceremony at Sweet Heart Winery. For just $150 per couple, participants will experience an intimate ceremony featuring live music they help select, complete with official marriage certificate signing, professional photography, and keepsake photos with custom backdrops. Each couple receives a commemorative lock to secure their love story on Loveland's famous LOVE or HEART sculpture, creating a lasting symbol of their commitment in America's Sweetheart City.
 
The comprehensive package extends beyond the ceremony itself, treating couples to signature wedding cupcakes from B Sweet Cupcakes, a celebratory glass of wine, and a specially curated gift bag filled with offerings from Northern Colorado businesses. Participating couples can take advantage of exclusive discounts at local accommodations, including special rates at LaQuinta and Chateau de Fleur Properties' downtown AirBnBs. The celebration includes chances to win remarkable prizes, from Eagles Hockey tickets to romantic getaway packages featuring wine tastings and entertainment at The Rialto, ensuring that the memories of this special day extend well beyond February 14th.
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony!
Tickets: ValentinesDayInLoveland.com
 
The Loveland Valentine’s Day Group Wedding is brought to you by BIG DEAL Company and is supported by Visit Loveland and the Loveland Chamber.
Media Contact: Christine Forster  (970) 613-1455  [email protected]

2025 Collector’s Envelope Artwork, Remailing Program Deadlines Announced
The 2025 cache artwork was designed by Corry McDowell  and includes the following verse written by Jeanne Perrine:
“We can’t keep our LOVE inside,
So we spread HEATS far and wide,
In Loveland’s embrace they abide,
To show where LOVE will always reside.”
Loveland, Colorado 2025
 
To get this special 2025 collector’s envelope artwork and postmark, package pre-addressed, pre-stamped Valentines in a larger First Class envelope. Send the envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, Valentines will be removed from the larger envelope and hand-stamped before being re-mailed to intended recipients. 

The official Valentine drop location sponsors include Independent Financial and Elevations Credit Union. Drop off self-addressed, stamped Valentine envelopes these locations, as well as the Chamber of Commerce, Visitor’s Center and The Loveland Post Office (446 E. 29th St. Loveland, CO 80538) & (601 Cleveland Ave Loveland, CO 80537)
The Post Office will be accepting Valentines to be dropped off in the red mailbox displayed in the lobby from January 10-February 10, 2025
 
Elevations members can get free stamps for their Valentines from January 8th to February 10th at our Loveland Branch.
The Loveland branch will have valentine/heart stamps for all members who would like to drop their valentines at the mailbox in the branch (limit 20 per member).
 
Mailing Deadlines:
Important Valentine mailing Deadline Dates:

• January 29, 2025 | International Mail deadline
• February 7, 2025 | Continental U.S deadline
• February 10, 2025 | Colorado deadline (within the state)

 
2025 Collectible Valentine Card
The 2025 Valentine card was designed by Tiffany Villavicencio. The card design features a heart shaped flurry of snowflakes. The card verse was also created by Tiffany Villavicencio.
 
A winter wish this Valentine’s Day,
As snowflakes drift along their way.
Each flake unique, like the love we share,
From The Sweetheart City, showing we care

​Valentine cards can be purchased online at Loveland.org for $12 (which includes the card, printing, processing and postage). All cards purchased through Loveland.org will automatically go through the re-mailing program. 
 
2025 collectible cards may also be purchased in person at the following retailers: Loveland Visitor Center, B Sweet Cupcakes, Olive and Herb, Columbine Drug, Club Loveland, Loveland Good Sam, Barnyard Vet & Pet Supply, Independent Financial, Loveland Museum & Gallery, Adams Bank & Trust, Rowes Flowers, Safeway Downtown, Safeway (Taft/Eisenhower), Safeway (Wilson/Eisenhower), King Soopers (Orchards), King Soopers (Eagle Dr.), Walmart (65th Ave), and Walmart (Denver Ave.)
 
Valentine cards may be dropped off starting January 10, 2025 through February 10, 2025, at any of these 6 locations:

Loveland Chamber/Visitor Center
5400 Stone Creek Circle Suite 200
Monday-Friday: 10:00 am – 3:00 pm

Aims Community College
104 East 4th Street
Monday-Friday: 8:00 am – 5:00 pm

Independent Financial
935 N. Cleveland Ave.
Monday-Friday: 8:30 am – 5:00 pm Saturday: 9:00 am to 12:00 pm

Elevations Credit Union
970 E Eisenhower Blvd
Monday-Friday 8:30 am – 5:30 pm
Saturday: 9:00 am -12:00pm

The HUB Cafe by Fresh Plate
6402 Union Creek Drive
Tuesday-Saturday: 9:00 am-5:00 pm
Sunday: 1:00 pm-5:00 pm

​Barnyard Vet & Pet Supply
806 14th St SW
Monday-Friday 9:00 am – 5:00 pm and Saturday 9:00 am-1:00 pm

​Valentine Season Events & Experiences 
Look up! 408 hearts with love notes will soon be lining the streets of Loveland. The extremely visual display of love in the Sweetheart City are the signature large Valentine hearts providing by Loveland’s Thompson Valley Rotary Club. Hearts are listed online for sale in December and sell out within hours!
 
The Loveland Sweetheart Festival
Feb. 14-15, 2025
Get ready for the Sweetheart Festival 2025 in downtown Loveland, an unforgettable celebration for lovers, families, and friends! Experience the fun Friday, February 14, from 5-9 PM and Saturday, February 15, from 10 AM-8 PM, as 4th Street transforms into a vibrant hub of joy and festivities! Enjoy electrifying live entertainment, live music, and the Loveland Flea Market featuring over 30 amazing vendors. Indulge in delicious beer, wine, sweet treats, and mouthwatering food from our fantastic food trucks! Plus, On 3rd street in the Foundry Plaza don’t miss out on exciting children's activities, the community stage, and our special QR code that unlocks exclusive promotions from the downtown businesses. Bring your loved ones and immerse yourself in the magic of the Sweetheart Festival 2025—you won’t want to miss it! Learn more: https://visitloveland.com/sweetheartfestival/
 
Loveland Lights at Chapungu
January 31st - February 16th SPECIAL LIVE NIGHT on February 8th
Centerra is excited to announce the return of Loveland Lights LIVE! In partnership with the stunning Loveland Lights display at Chapungu Sculpture Park taking place from February 1-16, join us on Saturday, February 8th from 5-8pm for a magical evening under the stars. Enjoy a lively dueling pianos performance, sip on the official Sweetheart beer and wine of 2025, and explore the park, where over 300,000 sparkling lights will set the perfect romantic backdrop. Don’t miss out on this enchanting night! Get more information at https://visitloveland.com/loveland-lights .
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Colorado Eagles Hockey Sweetheart Game
The Colorado Eagles and the City of Loveland are excited to team up for the Sweetheart Game on Wednesday, February 12th vs. the San Joes Barracuda. For the third season in a row the Eagles and Visit Loveland will host the Sweetheart Game and will feature fun for all at Blue Arena in the Sweetheart City. Events to include:

• Fans can enter to win one of 150 “Sweetheart City Packs” via Eagles social media beginning the last week in January to include two (2) tickets to the game and a gift bag from Visit Loveland.
• Red and Pink light up sticks provided by the City of Loveland on Entrance of the game for the first 2500 fans in attendance.
• Stop by the Visit Loveland booth and show which person or player you Love by filing out a “I Love _______” sign.
• Enter to Win a Team signed Jersey
• Fun for the whole family at this marquee game during the Valentines season.

 Valentine Group Wedding
Feb. 14, 2025
Loveland's nineth annual celebration of commitment to love returns, promising an even more enhanced experience for 2025. For those seeking a unique and distinctive wedding affair and an unforgettable venue, the group wedding is the ticket. This year the wedding and vow renewal ceremony takes place at the stunning Sweet Heart Winery & Event Center. The ceremony encompasses music chosen by guests, a personalized ceremony, commemorative photos, gift bags, special wedding cupcakes, a symbolic love lock for Loveland's iconic LOVE or HEART sculptures, and a chance to win a huge gift basket and prizes. Cost is $150 per couple and registration is limited. Loveland’s Valentine’s Day Group Wedding is hosted by BIG DEAL Company, in partnership with the Sweet Heart Winery, Visit Loveland and the Loveland Chamber.
 
2025 Sweetheart Classic 4-miler
Feb. 15, 2025
This is a staple race in the Loveland community. With a race start and awards in Downtown Loveland, it will be right in the center of the action of the Loveland Sweetheart Festival.
Sweetheart Classic 4-miler - Presented by Redemption Church
Race date: Feb 15
Start Time: 9:00 am
Start/Finish Line: West end of 4th Street between Railroad and Garfield
 
LOVE Hot Air Balloon Rides
Feb. 15, 2025
Ride in the FAMOUS “Love Balloon” Valentine’s Weekend in the Sweetheart City!
Date: February 15, 2025
Time: 7:00am-9:00 am
Place: The Ranch Events Complex- 5280 Arena Cir, Loveland, CO 80538
Cost: $25 per person – Cash, Venmo, CC
Restrictions: Waiver required. Minimum age 6. Adults must be in relatively good health (no broken bones, no mobility issues, and no pregnant women).
Disclaimer: No restrooms available onsite. All rides are weather dependent.
Contact: John Bell (970) 300 – 3332 https://lovehotairballoonrides.com/
 

Event Q&A
 *Q: What type of ceremony will it be?
A: We will offer a ceremony suitable for everyone, no matter your religion or faith.  The officiant will offer vows that you can repeat to each other. He will also offer a silent moment for any unscripted vows or things you want to say to each other.

Q: How do I know if I'm booked?
A: When you check out from our pay portal, you'll receive an email confirmation.  You'll also receive an email reminder with additional details prior to Valentine's Day.

Q: What do I need to know or bring with me prior to arrival?
A: No need to print a receipt. We will have your name on our list at registration. Wedding couples must bring their County Marriage Certificate and IDs.  Vow Renewal couples just need to bring their IDs.  

Q: What does the ceremony look like for the wedding?
A: The ceremony will be private, for wedding/vow couples only. Additional Eagles tickets can be purchased for family attending. *limited tickets available - first come, first serve

Q: Can I bring my own photographer or videographer?
A: Yes, but you must send their information to BIG DEAL Company. They will need a Press Pass from the Eagles to enter. They will only be able to stay for the ceremony, and must leave before the game.


Q: How long is the ceremony?
A: About 30 minutes.  Keep in mind that you will need extra time before or after the ceremony to take photos, if you wish. You will also need to wait in line post ceremony to collect your marriage certificate or vow renewal certificate.

Q: Do I need to make a dinner reservation ahead of time in Loveland?
A: YES! We highly recommend that if you'd like to dine in Loveland on Valentine's Day after the ceremony, that you make a dinner reservation far in advance. Since we are the Sweetheart City, restaurants get VERY busy over the holiday.

Q: Where can I learn more about what's going on around Loveland during this time?
A: We recommend you visit a couple sites: VisitLovelandCO, the Loveland Downtown District, Loveland Chamber and Loveland Events and Happenings.

Q: What about health and safety?
A: Safety is our priority. Here are some of the ways we are keeping you safe: Contactless ticket purchase: All reservations must be made online in advance. Following the rules: Your planning team follows all local and state regulations and is obsessed with event safety. ADA accessible: The building and wedding are ADA friendly.


Q: What about bad weather?
A: All of our events take place rain, snow, or shine. It could be below zero, or 60 degrees. We never know on Valentine's Day. Dress appropriately.  The event will not be cancelled for weather, and we do not offer refunds.  

Q: For attire, do we have to be formal? Do I need ice skates?
A: No, you can wear whatever you feel comfortable in. Please dress for the weather. There will be red carpets on the ice for you to safely walk on.
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​Q: Can I bring friends/family members who aren't participating?
A: Additional tickets can be purchased for family to witness your ceremony and attend the hockey game. *limited tickets available - first come, first serve.

Q: What if my guests don't want to attend the Eagles Hockey game?
A: They do not have to stay. However, all guests must have a ticket to enter the building. For safety and security reasons - all guests need a ticket at the door. The Colorado Eagles have offered a very generous discount of $22 per ticket for guests.


Q: Where is check-in?
A: The address for check-in is Blue Arena - Eagles Hockey 5290 Arena Cir, Loveland, CO 80538
Check-in is at 2:30pm on 2/14. The ceremony will begin at 4pm.
Once you enter the building, you will proceed to the Bud Light Balcony.

Q: What will we and our guests do between the ceremony and the game?
A: Your ceremony is at 4pm and will go until about 4:30pm. Post ceremony, there will be photo opportunities on the ice and around the arena. We will have a photographer available, and you can take your own - or have a family member take photos of you as well. Your guests will be allowed to visit with you on the VooDoo Ranger Lounge (balcony) prior to the game. After the ceremony, you will receive your gift bag and signed marriage certificate or vow renewal certificate. There will be a photo booth available for wedding couples to capture fun photos in. Finally, there will be a cash bar available for all, and concessions open for pre-game snacks!


Q: Where is the ceremony site located? Where do I park?
A: The ceremony is ON THE ICE at the Blue Arena, prior to the Sweetheart Eagles Hockey Game! Your ticket includes an Eagles Hockey Game ticket - one per person. Wedding couples will also be emailed a link for their FREE parking pass - you must fill this out to receive the paid parking.
You park in the general parking lot at the arena and enter through the main doors.
Guests of the wedding couples will need to pay for their own parking.

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When the Sweetheart City is in YOUR state --- you celebrate LOVE just a tiny bit more.... ok, maybe a LOT!
Thank you to all of the news organizations who choose to celebrate the GOONESS we have going on in Colorado and for spreading ways to celebrate love in Colorado!
Below are just SOME of the news stories produced that highlighted Loveland, CO and all we offer during February - the month of love.

9 News  www.9news.com/article/life/style/colorado-guide/loveland-colorado/73-8f20b14d-20de-4d1e-9e7e-1f82bde77d8f

Coloradoan www.coloradoan.com/picture-gallery/life/2023/02/15/group-wedding-budweiser-events-center-ice-valentines-day/11259892002/

Reporter Herald www.reporterherald.com/2023/02/14/love-on-ice-group-wedding-held-before-eagles-game-in-loveland/?utm_content=latestheadlines&utm_source=facebook&utm_medium=socialflow&utm_campaign=SocialFlowFeed&fbclid=IwAR2XqD1QF5GcKZlupw2MMuuhnQ1lcRaHPX_j76VEKwsuXG0cY9eE7lg-uqY

The Greeley Tribune ​www.greeleytribune.com/2023/02/04/2023-loveland-sweetheart-festival-brings-the-love-to-northern-colorado/

NoCo Style nocostyle.com/2023/02/01/loveland-valentines-day-press-conference/

MSN.com www.msn.com/en-us/foodanddrink/foodnews/loveland-valentines-day-group-wedding-to-be-held-before-colorado-eagles-game-in-2023-ticket-sales-open-nov-1/ar-AA1352Lx 

Denver.org \www.denver.org/event/loveland%E2%80%99s-annual-valentine%E2%80%99s-day-group-wedding/98149/

North Forty News  northfortynews.com/category/life-in-noco/annual-loveland-valentines-day-group-wedding-to-be-hosted-on-the-ice-at-colorado-eagles-hockey-game/

Loveland Magazine.com
www.lovelandmagazine.com/loveland-colorado-launches-77th-valentine-season/

The Loveland Valentine's Day Wedding & Vow Renewal Ceremony is proudly put on by MBD Marketing & Events.

​Colorado’s own Sweetheart City will once again be offering couples the chance to get married or renew their vows in a group celebration of love.  "The Loveland Valentine's Day Wedding and Vow Renewal Ceremony" has taken place for 6 years. So far over 300 people have been married or renewed their vows on Valentine's Day in Loveland at this event!
 
2023 brings yet another change in venue to offer couples a once in a lifetime opportunity to get married ON THE ICE! Partnering with The Colorado Eagles, MBD Marketing & Events, along with support from local Loveland businesses, the chamber, and the city, are keeping love alive and giving couples a memorable wedding experience.
 
“It’s so exciting to host this long-standing Loveland tradition for the first time on our ice as part of the Eagles 20th Anniversary season” -Gavin Riches, Executive Vice President, Colorado Eagles
 

​Tickets go on sale November 1, 2022 and will be capped, as wedding registration includes tickets to the Eagles hockey game. Event information and tickets are available at ValentinesDayInLoveland.com .
The cost is just $140 per couple and includes a memorable experience, customized ceremony & music, along with gifts! The event is hosted by My Big Day Marketing & Events, with the support of many city and local small business partners who care about spreading the love on Valentine's Day in the Sweetheart City.
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony!

The Loveland Valentine’s Day Group Wedding is brought to you by MBD Marketing & Events and is supported by The Colorado Eagles, Visit Loveland and the Loveland Chamber.
Media Contact: Christine Forster  (970) 613-1455  [email protected]
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Looking for something original to do with your sweetheart in NoCo for Valentine's Day this year?  My Big Day loves love and we enjoy promoting ways to celebrate special relationships.
​Here are some ideas from the My Big Day event planning team:

Thank you to all the news outlets who have covered all of the amazing things going on in Loveland, CO on Valentine's Day (and in the month of February!) We love being part of the LOVE shared in the Sweetheart City!

Press Release:

Love is in the Air - and the Mail - This Valentine's Day as Loveland, Colorado Launches 74th Valentine Season

The Loveland Chamber of Commerce and Visit Loveland have unveiled details and plans for the 74th year of the valentine program in Loveland, the nation's Sweetheart City. All activities and events happen during the first two weeks of February.

Loveland's Valentine Re-Mailing Program
2020 kicks off the 74th annual valentine re-mailing program, the largest program of its kind. A group of 50 volunteers hand stamps the postmark and collectors envelope artwork on each of approximately 120,000 valentines mailed through Loveland from all 50 states and 110 countries across the world.
The 2020 collectors envelope stamp was designed by Corry McDowell. It includes a verse written by Teresa Boynton: "Dan Cupid continues to play his part. Though he doesn't text or tweet, he knows a Loveland Valentine is a sweeter treat."
Valentine Re-Mailing Program deadlines
To get this special postmark and message, send pre-addressed, pre-stamped valentines in an enclosed, larger 1st class envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received valentines will be stamped before being remailed to intended recipients. Mail needs to be received in Loveland by the following deadlines to ensure receipt by Valentine's Day.

• International mail: Feb. 1
• U.S. mail: Feb. 7
• Colorado mail: Feb. 10

Lock your love on two love lock sculptures
Loveland has unveiled its second love lock sculpture which will sit downtown through the Sweetheart Festival before moving to Lake Loveland. The 12-foot-3-inch-tall, 14-foot-3-inch-wide steel sculpture is a simple, heart design created and constructed locally. Love locks sell for $20 at the Visitors Center, where visitors can also see Colorado's largest love lock sculpture. Love locks are a symbol of love and commitment inspired by an ancient custom to symbolically lock your love forever.

Celebrate at the nation's largest Valentine's Day festival
Spend Valentine's Day at the free Loveland Sweetheart Festival Feb. 14-15 in downtown Loveland. Bring the family or sweetheart for free fun including a special effects laser light show, live entertainment, Palace of Sweets, Kids Street, Tunnel of Love, interactive art projects, Sweetheart Classic 4-miler and Little Miss Valentine/Little Mr. Cupid contest. The festival features something for everyone – families; couples; beer, wine and chocolate lovers; running lovers and art lovers.

Valentine's Day Group Wedding
Say "I Do" in the land of love. The group wedding features a romantic, candlelit ceremony with music and readings voted on by wedding couples, a customized ceremony, keepsake photos, a love lock for the new love lock sculpture and more.
These are just a few ways to share your love from or in Loveland this season. Learn more about Loveland's valentine history online at loveland.org or plan your valentine experience including valentine wine, beer and a group wedding at VisitLovelandCO.com.
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About the Loveland Chamber of Commerce
Founded in 1902, the Loveland Chamber of Commerce is northern Colorado's "driving force for business." Comprised of more than 750 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today's economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state and federal policy on issues affecting the unique interests of business in northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit loveland.org.

Lynzee:
My favorite way to spend Valentine’s Day is out on a trip discovering new places with my hubby!  Sharing new experiences is a great way to bond!

Carrie:
As a parent of young children, getting time away to celebrate a holiday built on romance is difficult.  I have found the best way is to include my two boys in the celebration.  I usually prepare a candlelight dinner where the kids get to drink sparkling grape juice out of the "grown up" wine glasses, and we dine by candlelight.  Sometimes we have super fancy chicken nuggets and mac and cheese - the main course is always chosen by the kiddos. Our schedules are always so busy so it's nice to have an evening to sit back with a special dinner together.

Heather:
We love to celebrate Valentines each year by going to Estes Park and go snow shoeing. We then head back to Fort Collins and eat dinner at Bisetti's. Then we go for a long stroll in old Town. 

Well there you have it - some ways to spend Valentine's Day from the My Big Day event planning team!

If you are looking for an EXTRA unique way to celebrate your love, join us for the Valentine's Day Group Wedding and Vow Renewal Ceremony. We create an entire ceremony around our guests! It is truly a memorable experience!  LEARN MORE

Now you could sign up to get married or renew your vows with us because you are in love... or you could sign up because you want all of the goodies! We'll never know!