​Every February, something quietly magical happens in Loveland, Colorado. Couples gather not for spectacle or stress, but for connection - for a ceremony that feels intentional, romantic, and deeply personal. The Loveland Valentine’s Day Wedding & Vow Renewal Ceremony is designed for couples who want a meaningful moment without the overwhelm (or price tag) of a traditional wedding.
 
This is not a courthouse transaction - and it’s not a cookie-cutter event either. It’s a shared celebration of love, commitment, and choosing each other, surrounded by other couples doing the same.

A Romantic (and Refreshingly Affordable) Way to Get Married
Let’s be real: weddings can be expensive, complicated, and exhausting. This ceremony offers an alternative that still feels romantic and special. Couples receive a thoughtfully crafted group ceremony, live music, keepsake photos, and memorable touches unique to Loveland - the Sweetheart City.

Beautiful Way to Renew Your Vows
​This event has also become a favorite for couples celebrating milestone anniversaries. Renewing vows in Loveland is less about recreating a wedding day and more about honoring the journey you’ve shared together. Many couples return to say “I still do” after 10, 20, and even 40+ years together.
 
It’s a reminder that love grows, evolves, and deserves to be celebrated again and again.

Meet the Team That Makes the Magic
Behind the scenes is a small, dedicated team that’s been part of this tradition from the beginning:
Todd Harding, former radio personality and beloved community voice, has served as the officiant since the very first ceremony. His delivery is warm, thoughtful, and grounded - never rushed, never generic.

Branden Sipes brings the soundtrack. His live music sets a romantic, relaxed tone and has become a defining part of the experience year after year.

And new this year: The Pulliam Community Building. Recently renovated, this space is bright, elegant, and welcoming—an ideal backdrop for an intimate ceremony that still feels like an occasion. 
​
Behind it all is Big Deal Company, the Northern Colorado-based marketing and events team that produces the Valentine’s Day Wedding & Vow Renewal Ceremony each year. Known for creating experiences that feel personal, polished, and community-centered, Big Deal brings together local talent, thoughtful details, and seamless planning to ensure couples can simply show up and enjoy the moment. Their goal is simple: make love the focus, not logistics.

​Why Couples Choose Loveland
Loveland isn’t just the setting—it’s part of the story. Known nationally for its Valentine traditions, LOVE sculptures, and messages sent around the world each February, the city has earned its nickname as America’s Sweetheart City. Getting married or renewing vows here means stepping into that tradition and making part of your own history.
 
A Community That Celebrates Love
This year’s celebration wouldn’t be possible without the support of partners who believe in Loveland’s legacy as America’s Sweetheart City. The Loveland Chamber of Commerce and Visit Loveland - the tourism arm of the city, proudly support the Valentine’s Day Wedding & Vow Renewal Ceremony as part of their ongoing commitment to strengthening community, supporting local experiences, and welcoming couples from near and far to fall in love with Loveland—again and again.

Love, Generosity, and Local Magic
One of the most joyful parts of the Valentine’s Day Wedding & Vow Renewal Ceremony is how generously our community shows up for couples. Every registered couple receives a thoughtfully curated gift bag filled with local favorites, special offers, and meaningful surprises—plus a chance to win an incredible grand prize basket.
 
We’re grateful to the following local businesses and organizations that help make this celebration extra special. (Each name below links to their website—go show them some love.)

• CorKat Data
• A Better Day Cleaning & Concierge, LLC
• No DUI Noco
• Pirate Radio
• ORIGIN Heating & Air Conditioning
• The HUB Cafe by Fresh Plate
• La Quinta Loveland & TownePlace Suites Loveland
• Marriott Loveland ~ Courtyard, Fairfield & Residence Inn
• Candlelight Dinner Theater
• Joyful Poppy
• The Harmony Relationship Center
• Chateau de Fleur Properties
• PF Chang’s at Centerra
• Blend Nutrition
• Mead Kreiger
• Sweet Heart Winery
• Sylvan Dale Ranch
• Minimal Market
• Wild Posies Floral & Plant Boutique
• Top of the Lake Coffee
• Graze Craze
• Justine’s Pizza
• Comfort Suites Loveland/Johnstown
• Promenade Shops at Centerra
• Massage Heights at Centerra
• Olive & Herb
• Maven Smile Design
• School of Rock Loveland
• Boozee Treats
• Pennywise Coaching
• Sunning by the Sea
• Westbrook Real Estate

 
Together, these partners turn a single ceremony into a full Valentine’s Day experience—one that couples remember long after the vows are spoken.

Join Us This Valentine’s Day
If you’re looking for a wedding that feels romantic but not overproduced—or a vow renewal that’s joyful, relaxed, and meaningful—this ceremony was created with you in mind.
 
Tickets are limited, and each year the event fills with couples ready to celebrate love in a way that feels just right.
 
Learn more and reserve your spot at www.ValentinesDayInLoveland.com
 
Love doesn’t have to be complicated.
Sometimes, it just needs the right moment—and the right place.

Frequently Asked Questions
Is this a real, legal wedding?
Yes. The Valentine’s Day Group Wedding is a fully legal ceremony. Couples are responsible for obtaining their marriage license in advance, and our officiant will complete and sign the paperwork so it can be properly filed after the ceremony.

Can we bring guests?
Absolutely. Couples are welcome to invite a small group of family and friends to share in the moment. The ceremony is designed to feel intimate and celebratory—more like a gathering of loved ones than a large production. The focus will be on the couples, so guests will be asked to sit in viewing sections around the room as space provides.

What if we’re renewing our vows?
Vow renewals are a cherished part of this event. Many couples join us to celebrate milestone anniversaries or simply to pause and recommit. Renewing couples take part in the same ceremony, with language thoughtfully crafted to honor years already shared.

What’s included with registration?
Registration includes the ceremony, live music, keepsake photos, a commemorative lock to “lock your love” in Loveland, a curated gift bag from local partners, and entry into the grand prize giveaway—plus the experience of being married or renewed in America’s Sweetheart City.

​Press Release
FOR IMMEDIATE RELEASE
February 4, 2025

  
Sweetheart City Wedding Promises Unique Way to Celebrate Valentine's Day
 
Experience the Wedding Event of the Year at Loveland's 9th Annual Valentine's Day Ceremony.
Get ready for the most extraordinary Valentine's Day celebration ever imagined! Loveland – America's undisputed Sweetheart City – is about to host its most spectacular group wedding celebration yet, where love stories come alive in ways you never thought possible.
 
What to expect: The enchanting Sweet Heart Winery will host the legendary radio personality Todd Harding – the region's most beloved romantic – as he officiates a ceremony so moving it's become the stuff of local legend. With the soul-stirring melodies of acclaimed artist Branden Sipes creating pure magic in the air, this isn't just a ceremony – it's a once-in-a-lifetime experience that's already created 330+ epic love stories!
 
For an incredibly modest $150, couples will be swept into a whirlwind of romance that includes:

• A breathtaking ceremony where YOU help choose the soundtrack to your love story
• Professional photography capturing every spellbinding moment
• The chance to literally lock your love onto Loveland's iconic LOVE or HEART sculpture
• Delectable wedding cupcakes from the renowned B Sweet Cupcakes
• A toast with exquisite wine from Sweet Heart Winery
• An exclusive gift bag packed with treasures from Northern Colorado's finest businesses

 
But wait – there's more! Lucky couples can win incredible prizes including Eagles Hockey tickets or romantic getaway packages that will keep the spark alive long after Valentine's Day. With exclusive accommodation deals at LaQuinta and the charming Chateau de Fleur Properties' downtown AirBnBs, guests can turn this magical day into an unforgettable romantic escape.
 
This isn't just a local phenomenon – couples have journeyed from as far as Florida, California, and Missouri to be part of this extraordinary celebration. Join the hundreds of couples who've discovered why Loveland's Valentine's Day ceremony isn't just an event – it's the beginning of your next great adventure together!
Don't miss your chance to be part of Colorado's most talked-about Valentine's Day experience. Whether you're saying "I do" for the first time or renewing your vows, this is your moment to write your own chapter in Loveland's legendary book of love stories!
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony!  Friday, February 14th, 2025  4pm – Sweet Heart Winery 5500 W US-34, Loveland, CO 80537 Tickets: ValentinesDayInLoveland.com
 
The Loveland Valentine’s Day Group Wedding is brought to you by BIG DEAL Company and is supported by Visit Loveland and the Loveland Chamber. 

Press Release
FOR IMMEDIATE RELEASE
January 14, 2025
​

​Hearts will melt at Loveland's 9th Annual Valentine's Day Wedding and Vow Renewal Ceremony on February 14th, 2025.
 
Love is taking center stage as BIG DEAL Company proudly presents the most enchanting celebration in Loveland – the Sweetheart City! In its 9th year, this event has already united over 330 couples in the spirit of love and commitment.
 
Led by the hopeless romantic, Todd Harding, legendary radio host, and serenaded by the soulful tunes of Branden Sipes – this custom wedding ceremony promises to leave not a dry eye. The music? It's up to the registered couples to vote on the soundtrack of their special day. It's no wonder some romantics have made this event an annual tradition!
 
Couples seeking a uniquely romantic Valentine's Day celebration can find their perfect match in Loveland's Annual Group Wedding & Vow Renewal Ceremony at Sweet Heart Winery. For just $150 per couple, participants will experience an intimate ceremony featuring live music they help select, complete with official marriage certificate signing, professional photography, and keepsake photos with custom backdrops. Each couple receives a commemorative lock to secure their love story on Loveland's famous LOVE or HEART sculpture, creating a lasting symbol of their commitment in America's Sweetheart City.
 
The comprehensive package extends beyond the ceremony itself, treating couples to signature wedding cupcakes from B Sweet Cupcakes, a celebratory glass of wine, and a specially curated gift bag filled with offerings from Northern Colorado businesses. Participating couples can take advantage of exclusive discounts at local accommodations, including special rates at LaQuinta and Chateau de Fleur Properties' downtown AirBnBs. The celebration includes chances to win remarkable prizes, from Eagles Hockey tickets to romantic getaway packages featuring wine tastings and entertainment at The Rialto, ensuring that the memories of this special day extend well beyond February 14th.
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony!
Tickets: ValentinesDayInLoveland.com
 
The Loveland Valentine’s Day Group Wedding is brought to you by BIG DEAL Company and is supported by Visit Loveland and the Loveland Chamber.
Media Contact: Christine Forster  (970) 613-1455  [email protected]

Press Release
FOR IMMEDIATE RELEASE
February 8, 2024
  
Score Big in Love: Annual Loveland Valentine’s Day Group Wedding Offers Couples a Shot at a Lifetime of Happiness

Hearts will melt at Loveland's 8th Annual Valentine's Day Wedding and Vow Renewal Ceremony on February 14th, 2024.
 
Love is taking center stage as BIG DEAL Company proudly presents the most enchanting celebration in Loveland – the Sweetheart City! In its 8th year, this event has already united over 300 couples in the spirit of love and commitment.
 
But hold on, lovebirds! The year 2024 is turning up the heat with an unprecedented twist – a chance to say "I do" ON THE ICE before a thrilling Eagles hockey game! Teaming up with The Colorado Eagles and Visit Loveland, BIG DEAL Company, supported by local Loveland businesses, the chamber, and the city, is orchestrating a truly magical wedding experience.
 
And that's not all – every participating couple stands a chance to win a huge gift basket of prizes and unforgettable experiences valued at over $4,000! Picture yourself in custom Eagles hockey jerseys, riding the Fanboni, hitting the starting buzzer for the game, celebrating with your wedding party in a private suite during the hockey game, and stealing the spotlight during “NoCo’s Biggest Kiss” on the Kiss Cam!
 
Led by the charismatic Todd Harding, legendary radio host, and serenaded by the soulful tunes of Branden Sipes – this custom wedding ceremony promises to leave not a dry eye. The music? It's up to the registered couples to vote on the soundtrack of their special day. It's no wonder some romantics have made this event an annual tradition!
 
All of this for just $160 per couple. Guests will receive an unforgettable experience complete with photos, a personalized ceremony, music, and a treasure trove of gifts and prizes. Hosted by BIG DEAL Company, with the backing of numerous city and local small business partners, this is the ultimate way to spread the love on Valentine's Day in the Sweetheart City.
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony! Tickets: ValentinesDayInLoveland.com
 
The Loveland Valentine’s Day Group Wedding is brought to you by BIG DEAL Company and is supported by The Colorado Eagles, Visit Loveland and the Loveland Chamber.
Media Contact: Christine Forster  (970) 613-1455  [email protected]

Event Q&A
 *Q: What type of ceremony will it be?
A: We will offer a ceremony suitable for everyone, no matter your religion or faith.  The officiant will offer vows that you can repeat to each other. He will also offer a silent moment for any unscripted vows or things you want to say to each other.

Q: How do I know if I'm booked?
A: When you check out from our pay portal, you'll receive an email confirmation.  You'll also receive an email reminder with additional details prior to Valentine's Day.

Q: What do I need to know or bring with me prior to arrival?
A: No need to print a receipt. We will have your name on our list at registration. Wedding couples must bring their County Marriage Certificate and IDs.  Vow Renewal couples just need to bring their IDs.  

Q: What does the ceremony look like for the wedding?
A: The ceremony will be private, for wedding/vow couples only. Additional Eagles tickets can be purchased for family attending. *limited tickets available - first come, first serve

Q: Can I bring my own photographer or videographer?
A: Yes, but you must send their information to BIG DEAL Company. They will need a Press Pass from the Eagles to enter. They will only be able to stay for the ceremony, and must leave before the game.


Q: How long is the ceremony?
A: About 30 minutes.  Keep in mind that you will need extra time before or after the ceremony to take photos, if you wish. You will also need to wait in line post ceremony to collect your marriage certificate or vow renewal certificate.

Q: Do I need to make a dinner reservation ahead of time in Loveland?
A: YES! We highly recommend that if you'd like to dine in Loveland on Valentine's Day after the ceremony, that you make a dinner reservation far in advance. Since we are the Sweetheart City, restaurants get VERY busy over the holiday.

Q: Where can I learn more about what's going on around Loveland during this time?
A: We recommend you visit a couple sites: VisitLovelandCO, the Loveland Downtown District, Loveland Chamber and Loveland Events and Happenings.

Q: What about health and safety?
A: Safety is our priority. Here are some of the ways we are keeping you safe: Contactless ticket purchase: All reservations must be made online in advance. Following the rules: Your planning team follows all local and state regulations and is obsessed with event safety. ADA accessible: The building and wedding are ADA friendly.


Q: What about bad weather?
A: All of our events take place rain, snow, or shine. It could be below zero, or 60 degrees. We never know on Valentine's Day. Dress appropriately.  The event will not be cancelled for weather, and we do not offer refunds.  

Q: For attire, do we have to be formal? Do I need ice skates?
A: No, you can wear whatever you feel comfortable in. Please dress for the weather. There will be red carpets on the ice for you to safely walk on.
​
​Q: Can I bring friends/family members who aren't participating?
A: Additional tickets can be purchased for family to witness your ceremony and attend the hockey game. *limited tickets available - first come, first serve.

Q: What if my guests don't want to attend the Eagles Hockey game?
A: They do not have to stay. However, all guests must have a ticket to enter the building. For safety and security reasons - all guests need a ticket at the door. The Colorado Eagles have offered a very generous discount of $22 per ticket for guests.


Q: Where is check-in?
A: The address for check-in is Blue Arena - Eagles Hockey 5290 Arena Cir, Loveland, CO 80538
Check-in is at 2:30pm on 2/14. The ceremony will begin at 4pm.
Once you enter the building, you will proceed to the Bud Light Balcony.

Q: What will we and our guests do between the ceremony and the game?
A: Your ceremony is at 4pm and will go until about 4:30pm. Post ceremony, there will be photo opportunities on the ice and around the arena. We will have a photographer available, and you can take your own - or have a family member take photos of you as well. Your guests will be allowed to visit with you on the VooDoo Ranger Lounge (balcony) prior to the game. After the ceremony, you will receive your gift bag and signed marriage certificate or vow renewal certificate. There will be a photo booth available for wedding couples to capture fun photos in. Finally, there will be a cash bar available for all, and concessions open for pre-game snacks!


Q: Where is the ceremony site located? Where do I park?
A: The ceremony is ON THE ICE at the Blue Arena, prior to the Sweetheart Eagles Hockey Game! Your ticket includes an Eagles Hockey Game ticket - one per person. Wedding couples will also be emailed a link for their FREE parking pass - you must fill this out to receive the paid parking.
You park in the general parking lot at the arena and enter through the main doors.
Guests of the wedding couples will need to pay for their own parking.

​

One of our favorite unique elements of hosting the Loveland Valentine's Day Group Wedding & Vow Renewal Ceremony is the fantastic gift bags that every couple receives. Every year, local businesses offer up goodies to gift our couples and discounts on services! Wedding couples also have the opportunity to win a huge gift basket as well!

Thank you to the following partners for gifting our wedding couples with something special in our gift bags and gift basket!
Partners 2023

• Visit Loveland
• CopperMuse
• Classical Beauty Spa
• Spring44
• Colorado Candy Company
• Loveland Aleworks
• Fort Collins Heating & Air
• TEN Salon & Spa
• Blend Nutrition
• Maven Smile Design
• No DUI Larimer
• Sweetheart Winery
• Hotworx Loveland
• Tilted Barrel
• Prime IV Loveland
• Elements Massage Loveland
• Be Kind FoCo
• PUR Evergreen
• Boozy Buckaroo
• Alyssa’s Hair & Lash Lounge
• Oana Truca European Beauty Care
• Radiant Skin Care & Massage
• Top of Lake Coffee
• Candlelight Dinner Theater
• Pure Drip IV
• Ascend Orthodontics
• Amazing Lash Studio
  
• ​Comparion Insurance Agency
  

About the Loveland Valentine's Day Wedding

Loveland’s Annual Valentine’s Day Group Wedding & Vow Renewal Ceremony
***Sweetheart Eagles Hockey Game***
Tuesday, February 14th, 2023
The Budweiser Events Center - Eagles Hockey Game
5290 Arena Cir, Loveland, CO 80538


Ceremony Time: 4pm 
Game Starts at 7pm

The Loveland Annual Valentine's Day Group Wedding & Vow Renewal Ceremony:
A romantic ceremony with music you vote on, a customized ceremony, keepsake photos, a LOCK couples can use to "Lock their love" on the famous LOVE sculpture or HEART sculpture in Loveland, gift bags, signature wedding cupcakes, and a chance to win a huge gift basket!  What an original way to celebrate your love ON Valentine's Day!


2023 brings a once in a lifetime opportunity to get married ON THE ICE at The Budweiser Event Center - prior to an Eagles Hockey Game!
*Registration must be made online in advance

​Wedding & Vow Renewal Package
$140 per couple

• Custom Wedding & Vow Renewal Ceremony in the Sweetheart City, Loveland CO

• Romantic Ceremony & Background Music
• Your Marriage Certificate Signed by the Officiant

• Signature Wedding Cupcakes from B Sweet Cupcakes
• Gift Bag from Participating Loveland Businesses 
• Keepsake Photo with Custom Backdrop 
• Keepsake Lock you can Use to Permanently 'Lock your Love' on the Famous Loveland Sculpture from Visit Loveland!

• A Chance to Win a BIG Gift Basket from Local Businesses!
• Tickets for you to Attend the Eagles Hockey Game After Your Ceremony!
• Discounted game tickets for your family (limited number)
• ​A Chance to Win a Ride in the VANBONI During the Hockey Game.

​TICKETS
​