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Colorado’s Sweetheart City Launches 80th Valentine Season

1/7/2026

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LOVELAND, Colo. – January 6, 2026 – In Loveland, Colorado, known as the Sweetheart City, the Valentine season is officially underway. This morning, the Loveland Chamber of Commerce, Visit Loveland, and their partners hosted a press conference at Venue at 319, and revealed the details and arrangements for the 80th annual Valentine season. The festivities include the Valentine Re-Mailing Program, the Sweetheart Festival, exclusive offerings such as Valentine-themed wine, beer, cupcake, and coffee, the Loveland Sweetheart Classic race, Valentine Group Wedding, and the new Sweetheart Ball. All these Valentine season activities and events are scheduled throughout the month of February.
 
"We're thrilled to mark eight decades of spreading love around the globe! Year after year, Valentine's season in Loveland, Colorado enchants people everywhere. Nothing conveys love, joy, and hope quite like a Valentine from the Sweetheart City. This year's collection showcases our continued commitment to human connection. Preserving this beloved tradition matters now more than ever, as we affirm to the world that love remains the greatest gift we can both offer and embrace." – Mindy McCloughan, President and CEO, Loveland Chamber of Commerce

Loveland’s Valentine Re-Mailing Program
The 2026 official Loveland Valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 Valentines annually from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors and volunteers handstamp the collector’s stamp and postmark onto each individual Valentine that comes through the city’s post office. 


2026 Collector’s Envelope Artwork, Remailing Program Deadlines Announced

The 2026 cachet artwork and verse, designed by Corry McDowell:
“In the Sweetheart City
Joy takes Flight,
80 years of Love
Shining Bright.”
Loveland, Colorado 2026
 
To get this special 2026 collector’s envelope artwork and postmark, package pre-addressed, pre-stamped Valentines in a larger First-Class envelope. Send the envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, Valentines will be removed from the larger envelope and hand-stamped before being re-mailed to intended recipients. 
The Premier Valentine Sponsor is Elevations Credit Union. The official Valentine drop location sponsors include South State Bank, Bank of Colorado, and 477 Distilling. Drop off self-addressed, stamped Valentine envelopes the locations below.

 
The Post Office will be accepting Valentines to be dropped off in the special Valentine mailboxes through February 12, 2026.
 
The Loveland Post Office
601 Cleveland Ave Loveland, CO 80537
 
Loveland Chamber/Visitor Center
5400 Stone Creek Circle Suite 200
Chamber Monday-Friday: 10:00 am – 3:00 pm

Visitors Center Monday-Saturday  9am-5pm

Elevations Credit Union
970 E Eisenhower Blvd
Monday-Friday 8:30 am – 5:30 pm and Saturday: 9:00 am -12:00pm

SouthState Bank

935 N. Cleveland Ave.
Monday-Friday 9am-5pm
 
The HUB Cafe by Fresh Plate
6402 Union Creek Drive [freshplatecatering.com]
Tuesday-Saturday: 9:00 am-5:00 pm  and Sunday: 1:00 pm-5:00 pm

​Barnyard Vet & Pet Supply
806 14th St SW
Monday-Friday 9:00 am – 5:00 pm and Saturday 9:00 am-1:00 pm

 
SCHEELS
4755 Ronald Reagan Blvd. [google.com] Johnstown, CO 80534
Monday-Friday 9:30 AM – 9:00 PM 
Saturday: 9:00 AM – 9:00 PM  and Sunday: 10:00 AM – 6:00 PM  
 
Mailing Deadlines:
Important Valentine mailing Deadline Dates:
  • February 2, 2026 | International Mail deadline
  • February 4, 2026 | Continental U.S deadline
  • February 9, 2026 | Colorado deadline (within the state)
 ​

80th Year Collectible Cards
In the eighth decade of the Loveland Valentine Remailing Program, the Loveland Chamber of Commerce is featuring for the first time ever, TWO collectible cards!
 
2026 Collectible Valentine Card #1
The 2026 Valentine card and verse (#1) was designed by Tiffany Villavicencio. *Photo Credit: Don Reilly, DJR Imaging
 
2026 Collectible Valentine Card #2
The 2026 Valentine card and verse (#2) was designed by Jeff Niedens.

Valentine cards can be purchased online at Loveland.org for $13 (which includes the card, printing, processing and postage). All cards purchased through Loveland.org will automatically go through the re-mailing program. 
 
2026 collectible cards may also be purchased in person at the following locations:
  • B Sweet Cupcakes 
  • Olive And Herb 
  • Columbine Drug 
  • Club Loveland 
  • Barnyard Vet & Pet Supply 
  • Loveland Museum & Gallery 
  • Loveland Good Sam 
  • SouthState Bank 
  • Rowes Flowers 
  • Walmart (65th St.)
  • Walmart (Denver Ave.) 
  • Adams Bank & Trust 
  • Safeway (Taft / Eisenhower) 
  • Safeway (Wilson / Eisenhower) 
  • Visitor Center 
  • Berthoud Drug 
  • Cobblestone Corner ​

Valentine Season Events & Experiences 
Look up! Over 400 hearts with love notes will soon be lining the streets of Loveland. The extremely visual display of love in the Sweetheart City are the signature large Valentine hearts providing by Loveland’s Thompson Valley Rotary Club. Hearts are listed online for sale in December and sell out within hours!

Love & Local Market 
Feb. 7, 2026
The Hub at Kinston
This Valentine’s season, skip the prix-fixe and come date creatively. Enjoy high-energy dueling pianos, browse a love-themed local vendor market, and dive into a mix of mini-dates—from sweet treats to silly moments to sentimental keepsakes. Bring your partner, your people, or just yourself—everyone’s invited to fall in love with the experience.
Sip & shop thru our Valentine’s Market open 10am-5pm
Enjoy cookie decorating and Valentine making onsite from 11am-4pm
Sing along to our dueling piano’s from 5pm-8pm

The Loveland Sweetheart Festival 
Feb. 14, 2026
Get ready for the Sweetheart Festival 2026 in downtown Loveland—an unforgettable celebration marking the 80th annual tradition for couples, families, and friends alike! Join us on Saturday, February 14, from 10:00 AM to 8:00 PM, as downtown Loveland transforms into a lively venue crawl filled with sweets, entertainment, and festive fun. Enjoy live performances and music, comedy show, haunted manor, explore the Loveland Flea Market with more than 40 unique vendors, and indulge in beer, wine, specialty-crafted cocktails from 477 Distilling, decadent sweet treat haven, and our incredible food trucks.
Be sure to visit 3rd Street in Foundry Plaza for captivating ice sculpting, fire performances by Torch Mouth, a community mural experience, and a special QR code that unlocks exclusive promotions from downtown businesses. Plus, stop by at least 5 of the 10 venue crawl locations to receive a love lock from the Visitor Center and lock your love this Valentine’s Day. Don’t miss this beloved annual tradition—come celebrate the magic of the Sweetheart Festival 2026!

Loveland Sweetheart Classic 
Feb. 14, 2026
The Loveland Sweetheart Classic, presented by Redemption Church, is the perfect way to celebrate Valentine’s Day—whether you’re racing solo or running hand-in-hand with your favorite sweetheart. One of the things that makes this race so special is the option to compete as an individual or as a couple.
 
Runners and walkers from across Colorado and beyond flock to the Sweetheart City for Northern Colorado’s premier Valentine’s weekend race. The 2026 course will be brand new due to construction on 4th Street. Check the website for updates.
 
And keep an eye out for Romeo—the heart-shaped runner—who’s sprinting to the finish with a love letter in hand. He’s found true love in the Sweetheart City, and his Valentine’s Day delivery is officially underway.
Race date: Saturday, February 14, 2026
Time: 9:30 AM  10:30 AM


Valentine Group Wedding  & Vow Renewal Ceremony
Feb. 14, 2026
Loveland's tenth annual celebration of commitment to love returns, promising an even more enhanced experience for 2026. For those seeking a unique and distinctive wedding affair and an unforgettable venue, the group wedding is the ticket. This year the wedding and vow renewal ceremony takes place at the newly renovated, historic Pulliam Building in downtown Loveland. The ceremony encompasses music chosen by guests, a personalized ceremony, commemorative photos, gift bags, special wedding cupcakes, a symbolic love lock for Loveland's iconic LOVE or HEART sculptures, and a chance to win a huge gift basket and prizes.
Nearly 500 people have said “I DO” at the Group Wedding, and couples from 9 states have traveled to Loveland to share their vows in the Sweetheart City.
Cost is $160 per couple and registrationis limited. Loveland’s Valentine’s Day Group Wedding  is hosted by BIG DEAL Company, sponsored by the Loveland Chamber and in partnership with Visit Loveland.

Sweetheart Ball 
Feb. 14, 2026
Step back in time at the Loveland Sweetheart Ball on Saturday, February 14, 2026, from 7:00–11:00 p.m., at the historic Pulliam Building in downtown Loveland. Guests are invited to dress in their finest vintage attire and experience an evening inspired by the 1940s golden age of romance, featuring a 15-piece big band, a jazz lounge with live entertainment, period re-enactors, and more. Once the heart of Loveland’s community gatherings, the Pulliam Building comes alive again—glowing with music, movement, and memory—as attendees revel in its vintage architectural charm and dance the night away. Make it your annual sweetheart tradition and join the community for an unforgettable night of ballroom glamour.


Heartfelt Indulgences
​

2026 Loveland Valentine Wine 

Sweet Heart Winery will be featuring their Amador County AVA Barbera 2023.
Experience premium quality Amador (Sierra mountains) Barbera, grown at 1750 ft elevation. Elegantly handcrafted with careful hand sorting, manual punch downs, gentle bladder press, aged with French oak. Taste notes of black cherry, vanilla and nutmeg. A fruit forward, light-medium bodied, bright but integrated acid typical for varietal, tannins balanced with acid profile, full finish that will delight your palate.
 
2026 Loveland Valentine Coffee 
The Loveland Chamber of Commerce has partnered with Top of the Lake Coffee to produce the 2026 official Loveland Valentine coffee. Crafted to celebrate connection, this medium roast Central American blend is all about balance and warmth. Smooth-bodied with a clean, lingering finish, it’s comforting yet vibrant, perfect for slow mornings, cozy afternoons, and moments meant to be savored together. A cup made for sharing, or for treating yourself with a little extra love.

2026 Valentine Beer 
Founded in 2010, Grimm Brothers Brewhouse is Loveland’s oldest Brewery. Once upon a time Grimm Brothers, in collaboration with the Loveland Chamber of Commerce and Visit Loveland, brewed a beer for the Sweetheart City. It was said that beer, known as The Bleeding Heart, held mystic powers. When consumed on a full moon, The Bleeding Heart was said to show you your heart’s true desire.
 
Grimm Brothers Brewhouse is honored and excited to be brewing the 15th version of The Bleeding Heart, Official Valentines Beer of the Sweetheart City. The 2026 version will again be based on Master Thief, our German Porter, with the additional flavors to be revealed at the Loveland Valentine Press Conference on January 6th. It will be available in 16 oz. cans and in kegs starting in mid-January.
 
2026 Valentine Cupcake 
The official Sweetheart City Valentine cupcakes is brought to you by downtown Loveland baker, B Sweet Cupcakes. The featured cupcake of love for 2026 is "Sweetheart Cherry Chocolate Chip."
A Cherry Cupcake with Dark Chocolate Chips topped with Cherry Cream Cheese frosting, dark chocolate drizzle and a dark chocolate heart!
 
2026 Valentine Candle
11 year old, Kinzie Sargent is selling candles for a cause. Kinzie leads with kindness and generosity. With a heart for helping others and a passion for spreading light, she is proud to announce her continued partnership with the Loveland Chamber and Loveland Visitor’s Center. This year’s candle is Sweetheart Spruce! A 6oz 100% hand poured soy candle with a clean scent spruce. ​

2025 Miss Loveland Valentine
Born and raised in Loveland, Colorado, and currently a Senior at Loveland High School, Ellory Anne is the President of National Honor Society, a Partner in Special Olympics Unified Sports, Member of the Leadership Team and Multi-Event Athlete for Track and Field, Girls Varsity Swimmer, Student Council Member, and Congressional Award Silver Medalist. She has a GPA of 4.2 and is fluent in German. She also plays the French horn in Loveland High's Wind Symphony as well as played the mellophone for the Crimson Regiment. She has served over 425 hours of voluntary public service in our community. Her hobbies include running, equestrian sports, culinary pursuits, and linguistics.


Valentine Re-Mailing Sponsor: Elevations Credit Union
Elevations Credit Union empowers its members and the communities it serves along Colorado’s Front Range with financial solutions and education. In addition to offering a broad portfolio of consumer and business banking services, Elevations is the No. 1 credit union residential mortgage lender by purchase volume in Colorado. Founded in 1952 as the U. of C. Federal Credit Union in Boulder, the organization has grown from 12 members and less than $100 in assets to over 179,000 members, more than 550 local employees and approximately $3.5 billion in assets. Elevations became a two-time recipient of the Malcolm Baldrige National Quality Award in 2020 and first received the award in 2014. The credit union also earns local awards along Colorado’s Front Range for Best Bank, Best Mortgage Lender and Best Customer Service. Learn more at ElevationsCU.com.
 
About the Loveland Chamber of Commerce
Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 650 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today's economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state, and federal policy on issues affecting the unique interests of business in Northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit Loveland.org.
 
About Visit Loveland
The mission of Visit Loveland is to enthusiastically promote, market, and sell Loveland, Colorado as a destination for meetings, conventions, and individual travelers, fostering economic development and benefiting and supporting members and the overall business community. It is Visit Loveland’s goal to promote tourism, conventions, and related activities within the city by marketing the city and sponsoring destination and community events. Learn more at VisitLovelandCO.com. 
*Photo credit: Dick Knapp Photography
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Loveland Valentine Group Wedding - TICKETS on sale 12/15

12/11/2025

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Turn a kiss into forever.
Tickets for the Loveland Valentine’s Day Group Wedding & Vow Renewal Ceremony go on sale Monday, 12/15 -
and you’re invited to say “I Do” (or “I Still Do”) in the Sweetheart City. https://www.valentinesdayinloveland.com/
On Saturday, February 14, 2026, couples from all over will gather in Loveland, Colorado, for a heart-stopping romantic ceremony during Valentine’s Day in Loveland.

One shared moment, countless love stories.
Who would you stand beside at the altar?
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Valentine's Partners - Supporting Local Businesses

12/9/2025

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The Loveland Valentine's Day Group Wedding loves to support local businesses. We have had HUNDREDS of businesses contribute to supporting LOVE In Loveland over the years. We offer businesses the ability to contribute to our gift bags and prizes that couples can win at this treasured Sweetheart City event. If you would like to participate, contact BIG DEAL Company.
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Love in the Sweetheart City: 22 Couples Say “I Do” at Sweet Heart Winery

2/17/2025

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On Valentine’s Day, love was truly in the air as 22 couples gathered at Sweet Heart Winery in Loveland to exchange vows or renew their commitments at the 9th Annual Loveland Valentine’s Group Wedding & Vow Renewal ceremony. With the perfect blend of romance, wine, and touching moments, the event once again proved why Loveland is known as the Sweetheart City!

“It just makes sense,” said officiant Todd Harding. “It’s the Sweetheart City, it’s Valentine’s Day, The Sweet Heart Winery. I mean this is perfect.”
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The setting provided the perfect spot for an emotional ceremony where couples declared or reaffirmed their love. The space was decorated beautifully, and there was live music adding to the romantic atmosphere. ​
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For Karin & Andrew Martinez, the experience was nothing short of amazing:
 
“What an experience! We participated in the annual Loveland Valentine’s Group Wedding and what a fantastic experience!
We had no idea what to expect, and the event exceeded our expectations. I highly recommend this event to everyone - skip the courthouse and save the date and buy tickets for Valentine’s Day at Sweet Heart Winery!
The communication through email was great, the photographers and Photo Booth operators were fun, the tasting room staff were enthusiastic and passionate about wine, and the ceremony ran smoothly. Everyone involved really put their heart and soul into making a special event. The officiant conducted a sweet, heartfelt ceremony and the live music was wonderful! An easy, stress-free experience.”
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The Big Deal Company team was proud to play a role in making this event a success. Christine and Carrie provided readings during the ceremony, while Tiffany helped with decor and guided couples through the lineup before they walked down the aisle.
 
As glasses clinked and couples shared their first (or renewed) kiss as spouses, the afternoon was a reminder that love always finds its way in Loveland.
 
Cheers to the happy couples, and here’s to another year of love in the Sweetheart City!
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2025 Event Crew:
Planners: Big Deal Company
Venue and wine: Sweet Heart Winery
Officiant: Todd Harding
Musician: Branden Sipes
Balloon Decor: Dreams By Design
Ice Sculpture: Struckman Sculpture
Photography: Dick Knapp Photography
Cupcakes: B Sweet Cupcakes
Photobooth: Bumble Bee the Photo Booth
Air BnB Prize Hosts: Chateau de Fleur Properties
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BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too!

Contact BIG DEAL Company
​​*** Bringing Joy to the Job ***
Phone: 970-613-1455  or  303-886-3068
Email Us
Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission
from My Big Day LLC
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Wedding Photos from 2025

2/15/2025

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Enjoy photos from our 2025 Loveland Valentine's Day Wedding & Vow Renewal Ceremony!
Thank you to our photographer, Dick Knapp Photography for capturing the joy!
Special thanks to Todd Harding, Visit Loveland, Branden Sipes and our venue host, Sweet Heart Winery!
"What an experience!
We participated in the annual, Loveland Valentine’s Group Wedding and what a fantastic experience!
We had no idea what to expect, and the event exceeded our expectations.
I highly recommend this event to everyone; skip the courthouse and save the date and buy tickets for Valentine’s Day at Sweetheart Winery!
The communication through email was great, the photographers and Photo Booth operators were fun, the tasting room staff were enthusiastic and passionate about wine, and the ceremony ran smoothly.
Everyone involved really put heart and soul into making a special event.
The officiator conducted a sweet, heartfelt ceremony and the live music was wonderful! An easy, stress-free experience."

With appreciation,
Karin & Andrew Martinez
Follow us on social media for event highlights, creative inspiration, marketing tips, and updates on our latest projects.
📘 Facebook | 📸 Instagram | 💼 LinkedIn | ▶️ YouTube  | 📌 Pinterest
​Sign up for our online newsletter to stay updated on the latest insights and tools.
​

BIG DEAL Company makes business personal by bringing JOY to the job in everything we do. As purveyors of fun with BIG DEAL, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority! Serving Colorado & Wyoming. We travel too!

Contact BIG DEAL Company
​​*** Bringing Joy to the Job ***
Phone: 970-613-1455  or  303-886-3068
Email Us
Disclosure: *All content produced by My Big Day; DBA Big Deal Company, including websites and content, are the property of My Big Day LLC and protected by U.S. and international copyright laws. You may not copy, reproduce, distribute, transmit, modify, create derivative works, or in any other way exploit any part of our materials without the prior written permission
from My Big Day LLC
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Sweetheart City Wedding Package Promises Personalized Romance this Valentine's Day

1/13/2025

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Press Release
FOR IMMEDIATE RELEASE
January 14, 2025
​
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​Hearts will melt at Loveland's 9th Annual Valentine's Day Wedding and Vow Renewal Ceremony on February 14th, 2025.
 
Love is taking center stage as BIG DEAL Company proudly presents the most enchanting celebration in Loveland – the Sweetheart City! In its 9th year, this event has already united over 330 couples in the spirit of love and commitment.
 
Led by the hopeless romantic, Todd Harding, legendary radio host, and serenaded by the soulful tunes of Branden Sipes – this custom wedding ceremony promises to leave not a dry eye. The music? It's up to the registered couples to vote on the soundtrack of their special day. It's no wonder some romantics have made this event an annual tradition!
 
Couples seeking a uniquely romantic Valentine's Day celebration can find their perfect match in Loveland's Annual Group Wedding & Vow Renewal Ceremony at Sweet Heart Winery. For just $150 per couple, participants will experience an intimate ceremony featuring live music they help select, complete with official marriage certificate signing, professional photography, and keepsake photos with custom backdrops. Each couple receives a commemorative lock to secure their love story on Loveland's famous LOVE or HEART sculpture, creating a lasting symbol of their commitment in America's Sweetheart City.
 
The comprehensive package extends beyond the ceremony itself, treating couples to signature wedding cupcakes from B Sweet Cupcakes, a celebratory glass of wine, and a specially curated gift bag filled with offerings from Northern Colorado businesses. Participating couples can take advantage of exclusive discounts at local accommodations, including special rates at LaQuinta and Chateau de Fleur Properties' downtown AirBnBs. The celebration includes chances to win remarkable prizes, from Eagles Hockey tickets to romantic getaway packages featuring wine tastings and entertainment at The Rialto, ensuring that the memories of this special day extend well beyond February 14th.
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony!
Tickets: ValentinesDayInLoveland.com
 
The Loveland Valentine’s Day Group Wedding is brought to you by BIG DEAL Company and is supported by Visit Loveland and the Loveland Chamber.
Media Contact: Christine Forster  (970) 613-1455  [email protected]

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PRESS RELEASE- Colorado’s Sweetheart City Launches 79th Valentine Season (2025)

1/8/2025

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PRESS RELEASE- Colorado’s Sweetheart City Launches 79th Valentine Season
Loveland, Colorado hosts the largest Valentine Re-mailing Program, the beloved Sweetheart Festival, Group Wedding and more
 
LOVELAND, Colo. – January 7, 2025 – In Loveland, Colorado, known as the Sweetheart City, the Valentine season is officially underway. This morning, the Loveland Chamber of Commerce, Visit Loveland, and their partners revealed the details and arrangements for the 79th annual Valentine season. The festivities include the Valentine Re-Mailing Program, the Sweetheart Festival, exclusive offerings such as Valentine-themed wine, beer, candy, cupcake, and coffee, the Loveland Sweetheart Classic 4-mile race, and the Valentine Group Wedding. All these Valentine season activities and events are scheduled throughout the month of February.
 
"We are excited to celebrate 79 years of sharing love worldwide! Each year, the Valentine season in Loveland continues to captivate hearts. There's no more meaningful way to spread love, joy, and hope than through a heartfelt Valentine from the Sweetheart City. This year's designs and messages reflect our ongoing dedication to kindness and connection. Continuing this cherished tradition is especially important as we remind the world that love is the most beautiful gift we can give and receive." – Mindy McCloughan, President, Loveland Chamber of Commerce

Loveland’s Valentine Re-Mailing Program
The 2025 official Loveland Valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 Valentines annually from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors and volunteers handstamp the collector’s stamp and postmark onto each individual Valentine that comes through the city’s post office. 

2025 Collector’s Envelope Artwork, Remailing Program Deadlines Announced
The 2025 cache artwork was designed by Corry McDowell  and includes the following verse written by Jeanne Perrine:
“We can’t keep our LOVE inside,
So we spread HEATS far and wide,
In Loveland’s embrace they abide,
To show where LOVE will always reside.”
Loveland, Colorado 2025
 
To get this special 2025 collector’s envelope artwork and postmark, package pre-addressed, pre-stamped Valentines in a larger First Class envelope. Send the envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, Valentines will be removed from the larger envelope and hand-stamped before being re-mailed to intended recipients. 

The official Valentine drop location sponsors include Independent Financial and Elevations Credit Union. Drop off self-addressed, stamped Valentine envelopes these locations, as well as the Chamber of Commerce, Visitor’s Center and The Loveland Post Office (446 E. 29th St. Loveland, CO 80538) & (601 Cleveland Ave Loveland, CO 80537)
The Post Office will be accepting Valentines to be dropped off in the red mailbox displayed in the lobby from January 10-February 10, 2025
 
Elevations members can get free stamps for their Valentines from January 8th to February 10th at our Loveland Branch.
The Loveland branch will have valentine/heart stamps for all members who would like to drop their valentines at the mailbox in the branch (limit 20 per member).
 
Mailing Deadlines:
Important Valentine mailing Deadline Dates:
  • January 29, 2025 | International Mail deadline
  • February 7, 2025 | Continental U.S deadline
  • February 10, 2025 | Colorado deadline (within the state)
 
2025 Collectible Valentine Card
The 2025 Valentine card was designed by Tiffany Villavicencio. The card design features a heart shaped flurry of snowflakes. The card verse was also created by Tiffany Villavicencio.
 
A winter wish this Valentine’s Day,
As snowflakes drift along their way.
Each flake unique, like the love we share,
From The Sweetheart City, showing we care

​Valentine cards can be purchased online at Loveland.org for $12 (which includes the card, printing, processing and postage). All cards purchased through Loveland.org will automatically go through the re-mailing program. 
 
2025 collectible cards may also be purchased in person at the following retailers: Loveland Visitor Center, B Sweet Cupcakes, Olive and Herb, Columbine Drug, Club Loveland, Loveland Good Sam, Barnyard Vet & Pet Supply, Independent Financial, Loveland Museum & Gallery, Adams Bank & Trust, Rowes Flowers, Safeway Downtown, Safeway (Taft/Eisenhower), Safeway (Wilson/Eisenhower), King Soopers (Orchards), King Soopers (Eagle Dr.), Walmart (65th Ave), and Walmart (Denver Ave.)
 
Valentine cards may be dropped off starting January 10, 2025 through February 10, 2025, at any of these 6 locations:

Loveland Chamber/Visitor Center
5400 Stone Creek Circle Suite 200
Monday-Friday: 10:00 am – 3:00 pm

Aims Community College
104 East 4th Street
Monday-Friday: 8:00 am – 5:00 pm

Independent Financial
935 N. Cleveland Ave.
Monday-Friday: 8:30 am – 5:00 pm Saturday: 9:00 am to 12:00 pm

Elevations Credit Union
970 E Eisenhower Blvd
Monday-Friday 8:30 am – 5:30 pm
Saturday: 9:00 am -12:00pm

The HUB Cafe by Fresh Plate
6402 Union Creek Drive
Tuesday-Saturday: 9:00 am-5:00 pm
Sunday: 1:00 pm-5:00 pm

​Barnyard Vet & Pet Supply
806 14th St SW
Monday-Friday 9:00 am – 5:00 pm and Saturday 9:00 am-1:00 pm
​Valentine Season Events & Experiences 
Look up! 408 hearts with love notes will soon be lining the streets of Loveland. The extremely visual display of love in the Sweetheart City are the signature large Valentine hearts providing by Loveland’s Thompson Valley Rotary Club. Hearts are listed online for sale in December and sell out within hours!
 
The Loveland Sweetheart Festival
Feb. 14-15, 2025
Get ready for the Sweetheart Festival 2025 in downtown Loveland, an unforgettable celebration for lovers, families, and friends! Experience the fun Friday, February 14, from 5-9 PM and Saturday, February 15, from 10 AM-8 PM, as 4th Street transforms into a vibrant hub of joy and festivities! Enjoy electrifying live entertainment, live music, and the Loveland Flea Market featuring over 30 amazing vendors. Indulge in delicious beer, wine, sweet treats, and mouthwatering food from our fantastic food trucks! Plus, On 3rd street in the Foundry Plaza don’t miss out on exciting children's activities, the community stage, and our special QR code that unlocks exclusive promotions from the downtown businesses. Bring your loved ones and immerse yourself in the magic of the Sweetheart Festival 2025—you won’t want to miss it! Learn more: https://visitloveland.com/sweetheartfestival/
 
Loveland Lights at Chapungu
January 31st - February 16th SPECIAL LIVE NIGHT on February 8th
Centerra is excited to announce the return of Loveland Lights LIVE! In partnership with the stunning Loveland Lights display at Chapungu Sculpture Park taking place from February 1-16, join us on Saturday, February 8th from 5-8pm for a magical evening under the stars. Enjoy a lively dueling pianos performance, sip on the official Sweetheart beer and wine of 2025, and explore the park, where over 300,000 sparkling lights will set the perfect romantic backdrop. Don’t miss out on this enchanting night! Get more information at https://visitloveland.com/loveland-lights .
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Colorado Eagles Hockey Sweetheart Game
The Colorado Eagles and the City of Loveland are excited to team up for the Sweetheart Game on Wednesday, February 12th vs. the San Joes Barracuda. For the third season in a row the Eagles and Visit Loveland will host the Sweetheart Game and will feature fun for all at Blue Arena in the Sweetheart City. Events to include:
  • Fans can enter to win one of 150 “Sweetheart City Packs” via Eagles social media beginning the last week in January to include two (2) tickets to the game and a gift bag from Visit Loveland.
  • Red and Pink light up sticks provided by the City of Loveland on Entrance of the game for the first 2500 fans in attendance.
  • Stop by the Visit Loveland booth and show which person or player you Love by filing out a “I Love _______” sign.
  • Enter to Win a Team signed Jersey
  • Fun for the whole family at this marquee game during the Valentines season.
 Valentine Group Wedding
Feb. 14, 2025
Loveland's nineth annual celebration of commitment to love returns, promising an even more enhanced experience for 2025. For those seeking a unique and distinctive wedding affair and an unforgettable venue, the group wedding is the ticket. This year the wedding and vow renewal ceremony takes place at the stunning Sweet Heart Winery & Event Center. The ceremony encompasses music chosen by guests, a personalized ceremony, commemorative photos, gift bags, special wedding cupcakes, a symbolic love lock for Loveland's iconic LOVE or HEART sculptures, and a chance to win a huge gift basket and prizes. Cost is $150 per couple and registration is limited. Loveland’s Valentine’s Day Group Wedding is hosted by BIG DEAL Company, in partnership with the Sweet Heart Winery, Visit Loveland and the Loveland Chamber.
 
2025 Sweetheart Classic 4-miler
Feb. 15, 2025
This is a staple race in the Loveland community. With a race start and awards in Downtown Loveland, it will be right in the center of the action of the Loveland Sweetheart Festival.
Sweetheart Classic 4-miler - Presented by Redemption Church
Race date: Feb 15
Start Time: 9:00 am
Start/Finish Line: West end of 4th Street between Railroad and Garfield
 
LOVE Hot Air Balloon Rides
Feb. 15, 2025
Ride in the FAMOUS “Love Balloon” Valentine’s Weekend in the Sweetheart City!
Date: February 15, 2025
Time: 7:00am-9:00 am
Place: The Ranch Events Complex- 5280 Arena Cir, Loveland, CO 80538
Cost: $25 per person – Cash, Venmo, CC
Restrictions: Waiver required. Minimum age 6. Adults must be in relatively good health (no broken bones, no mobility issues, and no pregnant women).
Disclaimer: No restrooms available onsite. All rides are weather dependent.
Contact: John Bell (970) 300 – 3332 https://lovehotairballoonrides.com/
 

Heartfelt Indulgences
2025 Loveland Valentine Wine
Sweet Heart Winery will be featuring their Cabernet Sauvignon from Alexander Valley, CA. This is the embodiment of romance. Rich, beautiful, and undeniably sexy, this wine is crafted with love and passion. In a place like Loveland, it’s not just a drink; it’s an experience that elevates every moment. Celebrate love with a wine that truly captures the essence of romance.
 
2025 Loveland Valentine Coffee
The Loveland Chamber of Commerce has partnered with Top of the Lake Coffee to produce the 2025 official Loveland Valentine coffee. Top of The Lake Coffee is proud to announce the 2025 sweetheart coffee flavor; Cinnamon Roll. The perfect blend of Vanilla and Cinnamon!

2025 Valentine Beer
Founded in 2010, Grimm Brothers Brewhouse is Loveland’s oldest Brewery. Once upon a time Grimm Brothers, in collaboration with the Loveland Chamber of Commerce and Visit Loveland, brewed a beer for the Sweetheart City. It was said that beer, known as The Bleeding Heart, held mystic powers. When consumed on a full moon, The Bleeding Heart was said to show you your heart’s true desire. This will be the 14th version of The Bleeding Heart release.
 
2025 Valentine Candy
Colorado Candy Company is proud to feature a heart shaped candy that is cinnamon flavored. The Cinnamon Sweethearts candy is made exclusively for the sweetheart city and sold at Centerra Hallmark and Loveland Visitors Center.
 
2025 Valentine Cupcake
B Sweet Cupcakes announces their Valentine Cupcake flavor for the season of love. “Red Velvet Kiss”
A light chocolate infused red velvet cake, swirled with cream cheese morsels, topped with airy vanilla cream cheese frosting, coated in heart red sugar and kissed with a chocolate.
  
NEW! Valentine Candle
10 year old, Kinzie Sargent is selling candles for a cause. A portion of her candles sold at the Loveland Visitor’s Center go to the House of Neighborly Services.

NEW FEATURE! The Namaqua Heart
Romance illuminates the sky in Loveland. Life Scout, Noah Kreutzer, with Troop 314 built and installed an LED heart on Namaqua Ridge to shine during the Valentines season. Noah loved the existing Holiday Star since he was a young child, and could see it out of his bedroom window. Adding a heart to the existing infrastructure of the star seemed like a natural fit for The Sweetheart City. The Heart will be lit from January 1st to after Valentines Day, shining over Loveland.

2025 Miss Loveland Valentine
Miss Loveland Valentine 2025, Ella Pettit, sponsored by Loveland’s Thompson Valley Rotary Club.
Ella is a senior at Loveland High School. Born and raised in Loveland, Colorado, she attended Centennial Elementary, Lucile Erwin Middle School, and New Vision Charter Middle School before joining Loveland High.Ella is actively involved in my community, volunteering through her church’s Foundations program and participating in Philo as a child. At school, Ella is engaged in various clubs and activities, serving as Vice President of DECA and Spirit Coordinator for Loveland High. Additionally, she is the captain and center back for the soccer team, leading with pride both on and off the field.

Valentine Re-Mailing Sponsor: Elevations Credit Union
Elevations Credit Union empowers its members and the communities it serves along Colorado’s Front Range with financial solutions and education. In addition to offering a broad portfolio of consumer and business banking services, Elevations is the No. 1 credit union residential mortgage lender in Colorado. Founded in 1952 with three branches located in Old Town, Midtown and Harmony, the organization has grown from 12 members and less than $100 in assets to over 176,000 members, more than 580 local employees and over $3.4 billion in assets. Learn more at  Elevationscu.com.
 
About the Loveland Chamber of Commerce
Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 650 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today's economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state, and federal policy on issues affecting the unique interests of business in northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit Loveland.org.
 
About Visit Loveland
The mission of Visit Loveland is to enthusiastically promote, market, and sell Loveland, Colorado as a destination for meetings, conventions, and individual travelers, fostering economic development and benefiting and supporting members and the overall business community. It is Visit Loveland’s goal to promote tourism, conventions, and related activities within the city by marketing the city and sponsoring destination and community events. Learn more at VisitLovelandCO.com. 
​

For media inquiries, including interviews and images, please contact:
Valentine Re-Mailing Program: Mindy McCloughan | Loveland Chamber of Commerce | [email protected] | 970-744-4791
Sweetheart Festival/Tourism Events: Chris Bierdeman | Visit Loveland | [email protected]  |970-962-2626
Valentine Wedding Contact: Christine Forster | BIG DEAL Company | [email protected] | 970-613-1455
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Media Alert: Valentine Press Conference January 7, 2025

12/16/2024

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​Press Conference Invitation: Tuesday, January 7, 2025, 4pm MT
 
Exclusive First Look of Loveland’s 79th Anniversary Valentine Season Details
 
Includes unveiling of 2025 Valentine Re-Mailing Program card, cachet and stamp; annual Sweetheart Festival details; annual Group Wedding & Vow Renewal Ceremony information
 
LOVELAND, Colo. – December 17, 2024 – In Loveland, Colorado, the nation’s Sweetheart City, Valentine season starts now. The Loveland Chamber of Commerce and Visit Loveland Colorado are kicking off Loveland’s 2025 Valentine Season with a press conference on Tuesday, Jan. 7, 2025 at 4pm.
 
What: Loveland Valentine Season 79th Anniversary Press Conference
When: 4 p.m. MDT, Tuesday, Jan. 7, 2025
Where: Sweet Heart Winery 5500 W US-34, Loveland, CO 80537
 
Highlights of the 2025 Valentine Season
The city that has become synonymous with love is preparing to showcase its most anticipated annual tradition. Loveland continues to capture hearts worldwide, processing an astounding 100,000 Valentines each year and maintaining its status as the nation's premier Valentine destination.
 
Exclusive Unveiling Details:
  • Press conference will feature live reveal of the 2025 Valentine card, cachet, and postmark
  • Media representatives will have unprecedented access to capture close-up images of the 2025 Valentine mailed items, products and event announcements
  • Comprehensive press materials, including B-roll and high-resolution photos, will be distributed following the January 7th
 
Exciting Upcoming Events
The celebration extends beyond the postmark, with several must-attend events marking the season:
  • Loveland Sweetheart Festival: The largest Valentine's Day celebration in the country
  • Sweetheart Classic: A unique athletic event for love-minded runners on February 15th
  • Valentine Group Wedding at Sweet Heart Winery: A romantic celebration on February 14th
  • Loveland Lights Live: A magical evening under the stars
 
This year's program continues Loveland's legacy as the epicenter of a global Valentine tradition, offering a unique blend of romance, community, and connection. Media outlets are encouraged to be part of this momentous occasion and help share the magic of Loveland's cherished Valentine traditions. Thank you to the Loveland Chamber’s Valentine Season Sponsor, Elevation Credit Union.
 
"We are excited to celebrate 79 years of sharing love worldwide! Each year, the Valentine season in Loveland continues to captivate hearts. There's no more meaningful way to spread love, joy, and hope than through a heartfelt Valentine from the Sweetheart City. This year's designs and messages reflect our ongoing dedication to kindness and connection. Continuing this cherished tradition is especially important as we remind the world that love is the most beautiful gift we can give and receive." – Mindy McCloughan, President, Loveland Chamber of Commerce
 
***Press attendees who attend also receive a Valentine Gift Bag from Visit Loveland and event vendors.
Thank you for your continued support of this program. We look forward to seeing you there!
 
Please RSVP:
Christine Forster | BIG DEAL Company | [email protected] | 970-613-1455
 
Press Questions can be directed to:
Mindy McCloughan | Loveland Chamber of Commerce | [email protected] | 970-744-4791
 
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2025 Valentine Card & Verse and Cachet Contest Announced!

10/9/2024

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It is a time-honored tradition in Loveland, Colorado! The Valentine card, verse and cache contest! Get your submissions in for a chance to be forever memorialized in the nation's Sweetheart City! Details below sent on behalf of the Loveland Chamber of Commerce.
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2025 VALENTINE CARD AND VERSE AND CACHET
CONTEST SUBMISSION REQUIREMENTS


Deadline: 5 p.m., Fri. November 8, 2024

Card verse requirements: one 4-line verse or two 4-line verses (8 lines maximum); ‘City of Loveland’ or ‘Sweetheart City’ must be referenced in a line of the verse; romantic, sentimental or humorous content; typed or neatly printed.
Card design requirements: finished folded size of 4 ⅝” x 6 ¼”; no color restrictions other than it must be able to be printed on a 4-color press; may be cut out, embossed, bordered, etc.; only original art will be accepted (copyrights will be checked prior); design theme carried throughout card; single- or multi-folded; can submit rough draft but camera-ready art required for printing at cost of entrant; all types of art accepted as long as quality can be maintained when printed through digital press.

Cachet verse requirements: 4-line maximum; ‘City of Loveland’ or ‘Sweetheart City’ must be referenced in a line of the verse; typed or neatly printed; each verse must be submitted separately with name, daytime and evening phone numbers, complete address and email address.
​
Cachet design requirements: dimensions of 3” x 1 ¼”; rough draft acceptable; camera-ready art for printing; only original non-copyright art accepted; year must be somewhere in design; Loveland, CO must also appear in design; all types of art accepted if quality can be maintained when printed through digital press.
Each person can submit multiple entries for all contests, if each separate entry includes name, phone number, complete address and email address.

The submission deadline for the card, cachet and cancellation contests is 5 p.m., Friday Nov. 8, 2024.

To submit entries, drop off or mail them to 5400 Stone Creek Circle Suite 200, Loveland, CO 80538, or email them to [email protected]. Questions can be directed to (970) 744-4791.

Chosen designs and verses will be incorporated into the card and cachet, which will be unveiled in January 2025. The valentine card is sold throughout northern Colorado through select retailers and will be available for sale immediately after it is unveiled. The chosen cachet design and verse will be used to produce the official cachet that is stamped on all outgoing valentines that come through the 79th Annual Valentine Re-mailing Program, which kicks off on January 7, 2025. The cachet verse appears inside the cachet design. The completed cachet is reproduced on rubber stamps and used to handstamp the envelope of each valentine card re-mailed from Loveland. It is also printed on the envelope of the 2025 official Loveland Valentine card.

Winners of the card and cachet contests are awarded cash prizes and become part of Loveland’s history.

In partnership with the Loveland Post Office, the Loveland Chamber stamps its special Sweetheart City cachet on approximately 100,000 valentine cards that arrive in Loveland each year. The cachet is hand stamped on each valentine and re-mail them to their final destinations that include more than 100 countries around the globe and all 50 states.

Loveland Chamber of Commerce
Contact: Deanna Sloat
[email protected]
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loveland_chamber_2025_valentine_card_and_verse_and_cachet__1_.pdf
File Size: 186 kb
File Type: pdf
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Media Alert: Score Big in Love: Annual Loveland Valentine’s Day Group Wedding Offers Couples a Shot at a Lifetime of Happiness

2/8/2024

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Press Release
FOR IMMEDIATE RELEASE
February 8, 2024
  
Score Big in Love: Annual Loveland Valentine’s Day Group Wedding Offers Couples a Shot at a Lifetime of Happiness

Hearts will melt at Loveland's 8th Annual Valentine's Day Wedding and Vow Renewal Ceremony on February 14th, 2024.
 
Love is taking center stage as BIG DEAL Company proudly presents the most enchanting celebration in Loveland – the Sweetheart City! In its 8th year, this event has already united over 300 couples in the spirit of love and commitment.
 
But hold on, lovebirds! The year 2024 is turning up the heat with an unprecedented twist – a chance to say "I do" ON THE ICE before a thrilling Eagles hockey game! Teaming up with The Colorado Eagles and Visit Loveland, BIG DEAL Company, supported by local Loveland businesses, the chamber, and the city, is orchestrating a truly magical wedding experience.
 
And that's not all – every participating couple stands a chance to win a huge gift basket of prizes and unforgettable experiences valued at over $4,000! Picture yourself in custom Eagles hockey jerseys, riding the Fanboni, hitting the starting buzzer for the game, celebrating with your wedding party in a private suite during the hockey game, and stealing the spotlight during “NoCo’s Biggest Kiss” on the Kiss Cam!
 
Led by the charismatic Todd Harding, legendary radio host, and serenaded by the soulful tunes of Branden Sipes – this custom wedding ceremony promises to leave not a dry eye. The music? It's up to the registered couples to vote on the soundtrack of their special day. It's no wonder some romantics have made this event an annual tradition!
 
All of this for just $160 per couple. Guests will receive an unforgettable experience complete with photos, a personalized ceremony, music, and a treasure trove of gifts and prizes. Hosted by BIG DEAL Company, with the backing of numerous city and local small business partners, this is the ultimate way to spread the love on Valentine's Day in the Sweetheart City.
 
Say "I DO" for the first time or again and again at The Loveland Valentine's Day and Vow Renewal Ceremony! Tickets: ValentinesDayInLoveland.com
 
The Loveland Valentine’s Day Group Wedding is brought to you by BIG DEAL Company and is supported by The Colorado Eagles, Visit Loveland and the Loveland Chamber.
Media Contact: Christine Forster  (970) 613-1455  [email protected]

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ValentinesDayInLoveland.com  2017-2026  Powered by BIGDEALCompany.com
This event is based in Loveland, CO but serves all of Colorado and surrounding states. While the majority of our guests come from Northern Colorado and Denver, we have had wedding couples join us from NE, WY, MS, FL, KS, CA and MO!  Celebrate Valentine's Day in the most unique way with us!