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Colorado’s Sweetheart City Launches 80th Valentine Season

1/7/2026

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LOVELAND, Colo. – January 6, 2026 – In Loveland, Colorado, known as the Sweetheart City, the Valentine season is officially underway. This morning, the Loveland Chamber of Commerce, Visit Loveland, and their partners hosted a press conference at Venue at 319, and revealed the details and arrangements for the 80th annual Valentine season. The festivities include the Valentine Re-Mailing Program, the Sweetheart Festival, exclusive offerings such as Valentine-themed wine, beer, cupcake, and coffee, the Loveland Sweetheart Classic race, Valentine Group Wedding, and the new Sweetheart Ball. All these Valentine season activities and events are scheduled throughout the month of February.
 
"We're thrilled to mark eight decades of spreading love around the globe! Year after year, Valentine's season in Loveland, Colorado enchants people everywhere. Nothing conveys love, joy, and hope quite like a Valentine from the Sweetheart City. This year's collection showcases our continued commitment to human connection. Preserving this beloved tradition matters now more than ever, as we affirm to the world that love remains the greatest gift we can both offer and embrace." – Mindy McCloughan, President and CEO, Loveland Chamber of Commerce

Loveland’s Valentine Re-Mailing Program
The 2026 official Loveland Valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 Valentines annually from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors and volunteers handstamp the collector’s stamp and postmark onto each individual Valentine that comes through the city’s post office. 


2026 Collector’s Envelope Artwork, Remailing Program Deadlines Announced

The 2026 cachet artwork and verse, designed by Corry McDowell:
“In the Sweetheart City
Joy takes Flight,
80 years of Love
Shining Bright.”
Loveland, Colorado 2026
 
To get this special 2026 collector’s envelope artwork and postmark, package pre-addressed, pre-stamped Valentines in a larger First-Class envelope. Send the envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, Valentines will be removed from the larger envelope and hand-stamped before being re-mailed to intended recipients. 
The Premier Valentine Sponsor is Elevations Credit Union. The official Valentine drop location sponsors include South State Bank, Bank of Colorado, and 477 Distilling. Drop off self-addressed, stamped Valentine envelopes the locations below.

 
The Post Office will be accepting Valentines to be dropped off in the special Valentine mailboxes through February 12, 2026.
 
The Loveland Post Office
601 Cleveland Ave Loveland, CO 80537
 
Loveland Chamber/Visitor Center
5400 Stone Creek Circle Suite 200
Chamber Monday-Friday: 10:00 am – 3:00 pm

Visitors Center Monday-Saturday  9am-5pm

Elevations Credit Union
970 E Eisenhower Blvd
Monday-Friday 8:30 am – 5:30 pm and Saturday: 9:00 am -12:00pm

SouthState Bank

935 N. Cleveland Ave.
Monday-Friday 9am-5pm
 
The HUB Cafe by Fresh Plate
6402 Union Creek Drive [freshplatecatering.com]
Tuesday-Saturday: 9:00 am-5:00 pm  and Sunday: 1:00 pm-5:00 pm

​Barnyard Vet & Pet Supply
806 14th St SW
Monday-Friday 9:00 am – 5:00 pm and Saturday 9:00 am-1:00 pm

 
SCHEELS
4755 Ronald Reagan Blvd. [google.com] Johnstown, CO 80534
Monday-Friday 9:30 AM – 9:00 PM 
Saturday: 9:00 AM – 9:00 PM  and Sunday: 10:00 AM – 6:00 PM  
 
Mailing Deadlines:
Important Valentine mailing Deadline Dates:
  • February 2, 2026 | International Mail deadline
  • February 4, 2026 | Continental U.S deadline
  • February 9, 2026 | Colorado deadline (within the state)
 ​

80th Year Collectible Cards
In the eighth decade of the Loveland Valentine Remailing Program, the Loveland Chamber of Commerce is featuring for the first time ever, TWO collectible cards!
 
2026 Collectible Valentine Card #1
The 2026 Valentine card and verse (#1) was designed by Tiffany Villavicencio. *Photo Credit: Don Reilly, DJR Imaging
 
2026 Collectible Valentine Card #2
The 2026 Valentine card and verse (#2) was designed by Jeff Niedens.

Valentine cards can be purchased online at Loveland.org for $13 (which includes the card, printing, processing and postage). All cards purchased through Loveland.org will automatically go through the re-mailing program. 
 
2026 collectible cards may also be purchased in person at the following locations:
  • B Sweet Cupcakes 
  • Olive And Herb 
  • Columbine Drug 
  • Club Loveland 
  • Barnyard Vet & Pet Supply 
  • Loveland Museum & Gallery 
  • Loveland Good Sam 
  • SouthState Bank 
  • Rowes Flowers 
  • Walmart (65th St.)
  • Walmart (Denver Ave.) 
  • Adams Bank & Trust 
  • Safeway (Taft / Eisenhower) 
  • Safeway (Wilson / Eisenhower) 
  • Visitor Center 
  • Berthoud Drug 
  • Cobblestone Corner ​

Valentine Season Events & Experiences 
Look up! Over 400 hearts with love notes will soon be lining the streets of Loveland. The extremely visual display of love in the Sweetheart City are the signature large Valentine hearts providing by Loveland’s Thompson Valley Rotary Club. Hearts are listed online for sale in December and sell out within hours!

Love & Local Market 
Feb. 7, 2026
The Hub at Kinston
This Valentine’s season, skip the prix-fixe and come date creatively. Enjoy high-energy dueling pianos, browse a love-themed local vendor market, and dive into a mix of mini-dates—from sweet treats to silly moments to sentimental keepsakes. Bring your partner, your people, or just yourself—everyone’s invited to fall in love with the experience.
Sip & shop thru our Valentine’s Market open 10am-5pm
Enjoy cookie decorating and Valentine making onsite from 11am-4pm
Sing along to our dueling piano’s from 5pm-8pm

The Loveland Sweetheart Festival 
Feb. 14, 2026
Get ready for the Sweetheart Festival 2026 in downtown Loveland—an unforgettable celebration marking the 80th annual tradition for couples, families, and friends alike! Join us on Saturday, February 14, from 10:00 AM to 8:00 PM, as downtown Loveland transforms into a lively venue crawl filled with sweets, entertainment, and festive fun. Enjoy live performances and music, comedy show, haunted manor, explore the Loveland Flea Market with more than 40 unique vendors, and indulge in beer, wine, specialty-crafted cocktails from 477 Distilling, decadent sweet treat haven, and our incredible food trucks.
Be sure to visit 3rd Street in Foundry Plaza for captivating ice sculpting, fire performances by Torch Mouth, a community mural experience, and a special QR code that unlocks exclusive promotions from downtown businesses. Plus, stop by at least 5 of the 10 venue crawl locations to receive a love lock from the Visitor Center and lock your love this Valentine’s Day. Don’t miss this beloved annual tradition—come celebrate the magic of the Sweetheart Festival 2026!

Loveland Sweetheart Classic 
Feb. 14, 2026
The Loveland Sweetheart Classic, presented by Redemption Church, is the perfect way to celebrate Valentine’s Day—whether you’re racing solo or running hand-in-hand with your favorite sweetheart. One of the things that makes this race so special is the option to compete as an individual or as a couple.
 
Runners and walkers from across Colorado and beyond flock to the Sweetheart City for Northern Colorado’s premier Valentine’s weekend race. The 2026 course will be brand new due to construction on 4th Street. Check the website for updates.
 
And keep an eye out for Romeo—the heart-shaped runner—who’s sprinting to the finish with a love letter in hand. He’s found true love in the Sweetheart City, and his Valentine’s Day delivery is officially underway.
Race date: Saturday, February 14, 2026
Time: 9:30 AM  10:30 AM


Valentine Group Wedding  & Vow Renewal Ceremony
Feb. 14, 2026
Loveland's tenth annual celebration of commitment to love returns, promising an even more enhanced experience for 2026. For those seeking a unique and distinctive wedding affair and an unforgettable venue, the group wedding is the ticket. This year the wedding and vow renewal ceremony takes place at the newly renovated, historic Pulliam Building in downtown Loveland. The ceremony encompasses music chosen by guests, a personalized ceremony, commemorative photos, gift bags, special wedding cupcakes, a symbolic love lock for Loveland's iconic LOVE or HEART sculptures, and a chance to win a huge gift basket and prizes.
Nearly 500 people have said “I DO” at the Group Wedding, and couples from 9 states have traveled to Loveland to share their vows in the Sweetheart City.
Cost is $160 per couple and registrationis limited. Loveland’s Valentine’s Day Group Wedding  is hosted by BIG DEAL Company, sponsored by the Loveland Chamber and in partnership with Visit Loveland.

Sweetheart Ball 
Feb. 14, 2026
Step back in time at the Loveland Sweetheart Ball on Saturday, February 14, 2026, from 7:00–11:00 p.m., at the historic Pulliam Building in downtown Loveland. Guests are invited to dress in their finest vintage attire and experience an evening inspired by the 1940s golden age of romance, featuring a 15-piece big band, a jazz lounge with live entertainment, period re-enactors, and more. Once the heart of Loveland’s community gatherings, the Pulliam Building comes alive again—glowing with music, movement, and memory—as attendees revel in its vintage architectural charm and dance the night away. Make it your annual sweetheart tradition and join the community for an unforgettable night of ballroom glamour.


Heartfelt Indulgences
​

2026 Loveland Valentine Wine 

Sweet Heart Winery will be featuring their Amador County AVA Barbera 2023.
Experience premium quality Amador (Sierra mountains) Barbera, grown at 1750 ft elevation. Elegantly handcrafted with careful hand sorting, manual punch downs, gentle bladder press, aged with French oak. Taste notes of black cherry, vanilla and nutmeg. A fruit forward, light-medium bodied, bright but integrated acid typical for varietal, tannins balanced with acid profile, full finish that will delight your palate.
 
2026 Loveland Valentine Coffee 
The Loveland Chamber of Commerce has partnered with Top of the Lake Coffee to produce the 2026 official Loveland Valentine coffee. Crafted to celebrate connection, this medium roast Central American blend is all about balance and warmth. Smooth-bodied with a clean, lingering finish, it’s comforting yet vibrant, perfect for slow mornings, cozy afternoons, and moments meant to be savored together. A cup made for sharing, or for treating yourself with a little extra love.

2026 Valentine Beer 
Founded in 2010, Grimm Brothers Brewhouse is Loveland’s oldest Brewery. Once upon a time Grimm Brothers, in collaboration with the Loveland Chamber of Commerce and Visit Loveland, brewed a beer for the Sweetheart City. It was said that beer, known as The Bleeding Heart, held mystic powers. When consumed on a full moon, The Bleeding Heart was said to show you your heart’s true desire.
 
Grimm Brothers Brewhouse is honored and excited to be brewing the 15th version of The Bleeding Heart, Official Valentines Beer of the Sweetheart City. The 2026 version will again be based on Master Thief, our German Porter, with the additional flavors to be revealed at the Loveland Valentine Press Conference on January 6th. It will be available in 16 oz. cans and in kegs starting in mid-January.
 
2026 Valentine Cupcake 
The official Sweetheart City Valentine cupcakes is brought to you by downtown Loveland baker, B Sweet Cupcakes. The featured cupcake of love for 2026 is "Sweetheart Cherry Chocolate Chip."
A Cherry Cupcake with Dark Chocolate Chips topped with Cherry Cream Cheese frosting, dark chocolate drizzle and a dark chocolate heart!
 
2026 Valentine Candle
11 year old, Kinzie Sargent is selling candles for a cause. Kinzie leads with kindness and generosity. With a heart for helping others and a passion for spreading light, she is proud to announce her continued partnership with the Loveland Chamber and Loveland Visitor’s Center. This year’s candle is Sweetheart Spruce! A 6oz 100% hand poured soy candle with a clean scent spruce. ​

2025 Miss Loveland Valentine
Born and raised in Loveland, Colorado, and currently a Senior at Loveland High School, Ellory Anne is the President of National Honor Society, a Partner in Special Olympics Unified Sports, Member of the Leadership Team and Multi-Event Athlete for Track and Field, Girls Varsity Swimmer, Student Council Member, and Congressional Award Silver Medalist. She has a GPA of 4.2 and is fluent in German. She also plays the French horn in Loveland High's Wind Symphony as well as played the mellophone for the Crimson Regiment. She has served over 425 hours of voluntary public service in our community. Her hobbies include running, equestrian sports, culinary pursuits, and linguistics.


Valentine Re-Mailing Sponsor: Elevations Credit Union
Elevations Credit Union empowers its members and the communities it serves along Colorado’s Front Range with financial solutions and education. In addition to offering a broad portfolio of consumer and business banking services, Elevations is the No. 1 credit union residential mortgage lender by purchase volume in Colorado. Founded in 1952 as the U. of C. Federal Credit Union in Boulder, the organization has grown from 12 members and less than $100 in assets to over 179,000 members, more than 550 local employees and approximately $3.5 billion in assets. Elevations became a two-time recipient of the Malcolm Baldrige National Quality Award in 2020 and first received the award in 2014. The credit union also earns local awards along Colorado’s Front Range for Best Bank, Best Mortgage Lender and Best Customer Service. Learn more at ElevationsCU.com.
 
About the Loveland Chamber of Commerce
Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 650 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today's economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state, and federal policy on issues affecting the unique interests of business in Northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit Loveland.org.
 
About Visit Loveland
The mission of Visit Loveland is to enthusiastically promote, market, and sell Loveland, Colorado as a destination for meetings, conventions, and individual travelers, fostering economic development and benefiting and supporting members and the overall business community. It is Visit Loveland’s goal to promote tourism, conventions, and related activities within the city by marketing the city and sponsoring destination and community events. Learn more at VisitLovelandCO.com. 
*Photo credit: Dick Knapp Photography
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PRESS RELEASE- Colorado’s Sweetheart City Launches 79th Valentine Season (2025)

1/8/2025

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PRESS RELEASE- Colorado’s Sweetheart City Launches 79th Valentine Season
Loveland, Colorado hosts the largest Valentine Re-mailing Program, the beloved Sweetheart Festival, Group Wedding and more
 
LOVELAND, Colo. – January 7, 2025 – In Loveland, Colorado, known as the Sweetheart City, the Valentine season is officially underway. This morning, the Loveland Chamber of Commerce, Visit Loveland, and their partners revealed the details and arrangements for the 79th annual Valentine season. The festivities include the Valentine Re-Mailing Program, the Sweetheart Festival, exclusive offerings such as Valentine-themed wine, beer, candy, cupcake, and coffee, the Loveland Sweetheart Classic 4-mile race, and the Valentine Group Wedding. All these Valentine season activities and events are scheduled throughout the month of February.
 
"We are excited to celebrate 79 years of sharing love worldwide! Each year, the Valentine season in Loveland continues to captivate hearts. There's no more meaningful way to spread love, joy, and hope than through a heartfelt Valentine from the Sweetheart City. This year's designs and messages reflect our ongoing dedication to kindness and connection. Continuing this cherished tradition is especially important as we remind the world that love is the most beautiful gift we can give and receive." – Mindy McCloughan, President, Loveland Chamber of Commerce

Loveland’s Valentine Re-Mailing Program
The 2025 official Loveland Valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 Valentines annually from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors and volunteers handstamp the collector’s stamp and postmark onto each individual Valentine that comes through the city’s post office. 

2025 Collector’s Envelope Artwork, Remailing Program Deadlines Announced
The 2025 cache artwork was designed by Corry McDowell  and includes the following verse written by Jeanne Perrine:
“We can’t keep our LOVE inside,
So we spread HEATS far and wide,
In Loveland’s embrace they abide,
To show where LOVE will always reside.”
Loveland, Colorado 2025
 
To get this special 2025 collector’s envelope artwork and postmark, package pre-addressed, pre-stamped Valentines in a larger First Class envelope. Send the envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998. Once received, Valentines will be removed from the larger envelope and hand-stamped before being re-mailed to intended recipients. 

The official Valentine drop location sponsors include Independent Financial and Elevations Credit Union. Drop off self-addressed, stamped Valentine envelopes these locations, as well as the Chamber of Commerce, Visitor’s Center and The Loveland Post Office (446 E. 29th St. Loveland, CO 80538) & (601 Cleveland Ave Loveland, CO 80537)
The Post Office will be accepting Valentines to be dropped off in the red mailbox displayed in the lobby from January 10-February 10, 2025
 
Elevations members can get free stamps for their Valentines from January 8th to February 10th at our Loveland Branch.
The Loveland branch will have valentine/heart stamps for all members who would like to drop their valentines at the mailbox in the branch (limit 20 per member).
 
Mailing Deadlines:
Important Valentine mailing Deadline Dates:
  • January 29, 2025 | International Mail deadline
  • February 7, 2025 | Continental U.S deadline
  • February 10, 2025 | Colorado deadline (within the state)
 
2025 Collectible Valentine Card
The 2025 Valentine card was designed by Tiffany Villavicencio. The card design features a heart shaped flurry of snowflakes. The card verse was also created by Tiffany Villavicencio.
 
A winter wish this Valentine’s Day,
As snowflakes drift along their way.
Each flake unique, like the love we share,
From The Sweetheart City, showing we care

​Valentine cards can be purchased online at Loveland.org for $12 (which includes the card, printing, processing and postage). All cards purchased through Loveland.org will automatically go through the re-mailing program. 
 
2025 collectible cards may also be purchased in person at the following retailers: Loveland Visitor Center, B Sweet Cupcakes, Olive and Herb, Columbine Drug, Club Loveland, Loveland Good Sam, Barnyard Vet & Pet Supply, Independent Financial, Loveland Museum & Gallery, Adams Bank & Trust, Rowes Flowers, Safeway Downtown, Safeway (Taft/Eisenhower), Safeway (Wilson/Eisenhower), King Soopers (Orchards), King Soopers (Eagle Dr.), Walmart (65th Ave), and Walmart (Denver Ave.)
 
Valentine cards may be dropped off starting January 10, 2025 through February 10, 2025, at any of these 6 locations:

Loveland Chamber/Visitor Center
5400 Stone Creek Circle Suite 200
Monday-Friday: 10:00 am – 3:00 pm

Aims Community College
104 East 4th Street
Monday-Friday: 8:00 am – 5:00 pm

Independent Financial
935 N. Cleveland Ave.
Monday-Friday: 8:30 am – 5:00 pm Saturday: 9:00 am to 12:00 pm

Elevations Credit Union
970 E Eisenhower Blvd
Monday-Friday 8:30 am – 5:30 pm
Saturday: 9:00 am -12:00pm

The HUB Cafe by Fresh Plate
6402 Union Creek Drive
Tuesday-Saturday: 9:00 am-5:00 pm
Sunday: 1:00 pm-5:00 pm

​Barnyard Vet & Pet Supply
806 14th St SW
Monday-Friday 9:00 am – 5:00 pm and Saturday 9:00 am-1:00 pm
​Valentine Season Events & Experiences 
Look up! 408 hearts with love notes will soon be lining the streets of Loveland. The extremely visual display of love in the Sweetheart City are the signature large Valentine hearts providing by Loveland’s Thompson Valley Rotary Club. Hearts are listed online for sale in December and sell out within hours!
 
The Loveland Sweetheart Festival
Feb. 14-15, 2025
Get ready for the Sweetheart Festival 2025 in downtown Loveland, an unforgettable celebration for lovers, families, and friends! Experience the fun Friday, February 14, from 5-9 PM and Saturday, February 15, from 10 AM-8 PM, as 4th Street transforms into a vibrant hub of joy and festivities! Enjoy electrifying live entertainment, live music, and the Loveland Flea Market featuring over 30 amazing vendors. Indulge in delicious beer, wine, sweet treats, and mouthwatering food from our fantastic food trucks! Plus, On 3rd street in the Foundry Plaza don’t miss out on exciting children's activities, the community stage, and our special QR code that unlocks exclusive promotions from the downtown businesses. Bring your loved ones and immerse yourself in the magic of the Sweetheart Festival 2025—you won’t want to miss it! Learn more: https://visitloveland.com/sweetheartfestival/
 
Loveland Lights at Chapungu
January 31st - February 16th SPECIAL LIVE NIGHT on February 8th
Centerra is excited to announce the return of Loveland Lights LIVE! In partnership with the stunning Loveland Lights display at Chapungu Sculpture Park taking place from February 1-16, join us on Saturday, February 8th from 5-8pm for a magical evening under the stars. Enjoy a lively dueling pianos performance, sip on the official Sweetheart beer and wine of 2025, and explore the park, where over 300,000 sparkling lights will set the perfect romantic backdrop. Don’t miss out on this enchanting night! Get more information at https://visitloveland.com/loveland-lights .
​

Colorado Eagles Hockey Sweetheart Game
The Colorado Eagles and the City of Loveland are excited to team up for the Sweetheart Game on Wednesday, February 12th vs. the San Joes Barracuda. For the third season in a row the Eagles and Visit Loveland will host the Sweetheart Game and will feature fun for all at Blue Arena in the Sweetheart City. Events to include:
  • Fans can enter to win one of 150 “Sweetheart City Packs” via Eagles social media beginning the last week in January to include two (2) tickets to the game and a gift bag from Visit Loveland.
  • Red and Pink light up sticks provided by the City of Loveland on Entrance of the game for the first 2500 fans in attendance.
  • Stop by the Visit Loveland booth and show which person or player you Love by filing out a “I Love _______” sign.
  • Enter to Win a Team signed Jersey
  • Fun for the whole family at this marquee game during the Valentines season.
 Valentine Group Wedding
Feb. 14, 2025
Loveland's nineth annual celebration of commitment to love returns, promising an even more enhanced experience for 2025. For those seeking a unique and distinctive wedding affair and an unforgettable venue, the group wedding is the ticket. This year the wedding and vow renewal ceremony takes place at the stunning Sweet Heart Winery & Event Center. The ceremony encompasses music chosen by guests, a personalized ceremony, commemorative photos, gift bags, special wedding cupcakes, a symbolic love lock for Loveland's iconic LOVE or HEART sculptures, and a chance to win a huge gift basket and prizes. Cost is $150 per couple and registration is limited. Loveland’s Valentine’s Day Group Wedding is hosted by BIG DEAL Company, in partnership with the Sweet Heart Winery, Visit Loveland and the Loveland Chamber.
 
2025 Sweetheart Classic 4-miler
Feb. 15, 2025
This is a staple race in the Loveland community. With a race start and awards in Downtown Loveland, it will be right in the center of the action of the Loveland Sweetheart Festival.
Sweetheart Classic 4-miler - Presented by Redemption Church
Race date: Feb 15
Start Time: 9:00 am
Start/Finish Line: West end of 4th Street between Railroad and Garfield
 
LOVE Hot Air Balloon Rides
Feb. 15, 2025
Ride in the FAMOUS “Love Balloon” Valentine’s Weekend in the Sweetheart City!
Date: February 15, 2025
Time: 7:00am-9:00 am
Place: The Ranch Events Complex- 5280 Arena Cir, Loveland, CO 80538
Cost: $25 per person – Cash, Venmo, CC
Restrictions: Waiver required. Minimum age 6. Adults must be in relatively good health (no broken bones, no mobility issues, and no pregnant women).
Disclaimer: No restrooms available onsite. All rides are weather dependent.
Contact: John Bell (970) 300 – 3332 https://lovehotairballoonrides.com/
 

Heartfelt Indulgences
2025 Loveland Valentine Wine
Sweet Heart Winery will be featuring their Cabernet Sauvignon from Alexander Valley, CA. This is the embodiment of romance. Rich, beautiful, and undeniably sexy, this wine is crafted with love and passion. In a place like Loveland, it’s not just a drink; it’s an experience that elevates every moment. Celebrate love with a wine that truly captures the essence of romance.
 
2025 Loveland Valentine Coffee
The Loveland Chamber of Commerce has partnered with Top of the Lake Coffee to produce the 2025 official Loveland Valentine coffee. Top of The Lake Coffee is proud to announce the 2025 sweetheart coffee flavor; Cinnamon Roll. The perfect blend of Vanilla and Cinnamon!

2025 Valentine Beer
Founded in 2010, Grimm Brothers Brewhouse is Loveland’s oldest Brewery. Once upon a time Grimm Brothers, in collaboration with the Loveland Chamber of Commerce and Visit Loveland, brewed a beer for the Sweetheart City. It was said that beer, known as The Bleeding Heart, held mystic powers. When consumed on a full moon, The Bleeding Heart was said to show you your heart’s true desire. This will be the 14th version of The Bleeding Heart release.
 
2025 Valentine Candy
Colorado Candy Company is proud to feature a heart shaped candy that is cinnamon flavored. The Cinnamon Sweethearts candy is made exclusively for the sweetheart city and sold at Centerra Hallmark and Loveland Visitors Center.
 
2025 Valentine Cupcake
B Sweet Cupcakes announces their Valentine Cupcake flavor for the season of love. “Red Velvet Kiss”
A light chocolate infused red velvet cake, swirled with cream cheese morsels, topped with airy vanilla cream cheese frosting, coated in heart red sugar and kissed with a chocolate.
  
NEW! Valentine Candle
10 year old, Kinzie Sargent is selling candles for a cause. A portion of her candles sold at the Loveland Visitor’s Center go to the House of Neighborly Services.

NEW FEATURE! The Namaqua Heart
Romance illuminates the sky in Loveland. Life Scout, Noah Kreutzer, with Troop 314 built and installed an LED heart on Namaqua Ridge to shine during the Valentines season. Noah loved the existing Holiday Star since he was a young child, and could see it out of his bedroom window. Adding a heart to the existing infrastructure of the star seemed like a natural fit for The Sweetheart City. The Heart will be lit from January 1st to after Valentines Day, shining over Loveland.

2025 Miss Loveland Valentine
Miss Loveland Valentine 2025, Ella Pettit, sponsored by Loveland’s Thompson Valley Rotary Club.
Ella is a senior at Loveland High School. Born and raised in Loveland, Colorado, she attended Centennial Elementary, Lucile Erwin Middle School, and New Vision Charter Middle School before joining Loveland High.Ella is actively involved in my community, volunteering through her church’s Foundations program and participating in Philo as a child. At school, Ella is engaged in various clubs and activities, serving as Vice President of DECA and Spirit Coordinator for Loveland High. Additionally, she is the captain and center back for the soccer team, leading with pride both on and off the field.

Valentine Re-Mailing Sponsor: Elevations Credit Union
Elevations Credit Union empowers its members and the communities it serves along Colorado’s Front Range with financial solutions and education. In addition to offering a broad portfolio of consumer and business banking services, Elevations is the No. 1 credit union residential mortgage lender in Colorado. Founded in 1952 with three branches located in Old Town, Midtown and Harmony, the organization has grown from 12 members and less than $100 in assets to over 176,000 members, more than 580 local employees and over $3.4 billion in assets. Learn more at  Elevationscu.com.
 
About the Loveland Chamber of Commerce
Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 650 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today's economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state, and federal policy on issues affecting the unique interests of business in northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit Loveland.org.
 
About Visit Loveland
The mission of Visit Loveland is to enthusiastically promote, market, and sell Loveland, Colorado as a destination for meetings, conventions, and individual travelers, fostering economic development and benefiting and supporting members and the overall business community. It is Visit Loveland’s goal to promote tourism, conventions, and related activities within the city by marketing the city and sponsoring destination and community events. Learn more at VisitLovelandCO.com. 
​

For media inquiries, including interviews and images, please contact:
Valentine Re-Mailing Program: Mindy McCloughan | Loveland Chamber of Commerce | [email protected] | 970-744-4791
Sweetheart Festival/Tourism Events: Chris Bierdeman | Visit Loveland | [email protected]  |970-962-2626
Valentine Wedding Contact: Christine Forster | BIG DEAL Company | [email protected] | 970-613-1455
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Festival Volunteers Needed

1/27/2023

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The amazing events hosted in Loveland could not be made possible without our amazing volunteers!
Volunteers are still needed for the Sweetheart Festival. Please sign up here to support Loveland and our incredible events!  ​https://www.signupgenius.com/go/10c0948acab22a2f9c61-2023#/
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2020 Sweetheart Festival Map

1/24/2020

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Here is a copy of the 2020 Sweetheart Festival Map, courtesy of Visit Loveland.
Download your own copy below:
sweetheart_map_2020_jpg.jpg
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Get Married or Renew Your Vows
in the Sweetheart City:  LOVELAND, CO

Loveland's Annual Valentine's Day Group Wedding
Friday, February 14th, 2020
The Foundry Park, Downtown Loveland CO
Registration 2pm - 4pm   Ceremony 4:30pm
* Officiated by Todd Harding
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The 2018 Loveland Valentine's Day Press Conference

1/2/2018

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Today the Loveland Chamber of Commerce hosted their annual press conference to unveil all of the exciting things happening in Loveland for Valentine's Day. The room was packed with guests, supporters and media, eager to hear all about what the Sweetheart City has to offer this upcoming holiday!

Every year the Loveland Chamber holds a contest and allows the public to submit entries to design the Loveland Valentine's Day card, cache, cancellation, and lovely verse. MORE INFO

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Mindy, with the Chamber introduced their presenting sponsor, Kaiser Permanente, unveiled all of the folks who won the contest, introduced Miss Loveland Valentine 2018, and allowed Grimm Brothers to unveil their Valentine Beer and Brewsworth Coffee their Valentine blend!  Eric Weedin shared how to request your large Valentine heart this year. ONLINE ONLY.  Get them ASAP!  Guests also had the opportunity to sample this year's coffee... YUM!
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Cindy Makin with Visit Loveland also announced all of the exciting details surrounding this year's Fire & Ice Festival and the Loveland Valentine's Wedding and Vow Renewal Ceremony.
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Get Married or Renew Your Vows
in the Sweetheart City:  LOVELAND, CO

Loveland's Annual Valentine's Day Group Wedding
Wednesday, February 14th, 2018
Loveland's Foote Lagoon Amphitheater
Registration is 3pm - 4:30pm  Ceremony at 5:30pm
* Officiated by K99's Todd Harding

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The Loveland Fire & Ice Festival 2017

1/4/2017

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 Fun for everyone: The Loveland Fire & Ice Festival keeps getting bigger and better every year!
My Big Day is hosting only one of the MANY fantastic things you can experience in The Sweetheart City in the month of February.  The Loveland Fire & Ice Festival is the BIGGEST event going on over the Valentine's holiday.

Some background: This family-friendly festival is FREE to the public and celebrates the heart of Loveland. From Fire to Ice; hot & cold, yin & yang – people of passion converge in Loveland, Colorado for Valentine’s day weekend February 10th-12th to celebrate love, life and the arts in all different forms.
This award winning festival brought upwards of 36,000 guests in 2016, and we hope to see even more in 2017. The Loveland Fire & Ice Festival brings together the arts of live entertainment, sculpting, culinary, our heroes vehicle showcase, fireworks and much more!
If you’re looking for things to do this coming Valentine’s day weekend, don’t miss attending this yearly festival. Bring the entire family for a day of fire, ice, music, and fun!
Mark your calendar for Feb 10-12th, and head to downtown Loveland for the festivities!
Fire and Ice Website
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My Big Date is Heiditown.com's Featured Festival

1/25/2016

 
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Heiditown.com is a community of engaged citizens who have come to recognize HeidiTown as an entertaining source of information about Colorado festivals and travel.

This month, Heidi is featuring our own "My Big Date" event for Loveland!  Please check out her article on this event and other local events HERE


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ValentinesDayInLoveland.com  2017-2026  Powered by BIGDEALCompany.com
This event is based in Loveland, CO but serves all of Colorado and surrounding states. While the majority of our guests come from Northern Colorado and Denver, we have had wedding couples join us from NE, WY, MS, FL, KS, CA, NY and MO!  Celebrate Valentine's Day in the most unique way with us!